With over six years of hands-on experience in the hospitality industry, ecommerce and retail operations (including designer furniture startups), Alice brings unique commercial insight to her reporting. Her expertise in business technology was further consolidated as a Senior Software Expert at consumer platform Expert Market and tech outlet Techopedia, where she specialised in reviewing SME solutions, POS systems, and B2B software.
As a long-term freelancer and solopreneur, Alice knows firsthand the financial pressures and operational demands of being your own boss. She is now a key reporter at Startups.co.uk, focusing on the critical issues and technology shaping the UK entrepreneur community. Her work is trusted by founders seeking practical advice on growth, efficiency, and tech integration.