Fernanda Alvarez Pineiro

Fernanda is a Mexican-born Startups Writer. Specialising in the Marketing & Finding Customers pillar, she’s always on the lookout for how startups can leverage tools, software, and insights to help solidify their brand, retain clients, and find new areas for growth.

Having grown up in Mexico City and Abu Dhabi, Fernanda is passionate about how businesses can adapt to new challenges in different economic environments to grow and find creative ways to engage with new and existing customers. With a background in journalism, politics, and international relations, Fernanda has written for a multitude of online magazines about topics ranging from Latin American politics to how businesses can retain staff during a recession.

She is currently strengthening her journalistic muscle by studying for a part-time multimedia journalism degree from the National Council of Training for Journalists (NCTJ).

Author Posts

UK startups react with scepticism to government’s new innovation department

UK startups react with scepticism to government’s new innovation department

Startups Weekly Round Up - 13 February

Startups Weekly Round Up - 13 February

Startups Weekly Round Up - 6 February

Startups Weekly Round Up - 6 February

Recession Proof Business Ideas for 2023 and Beyond

How to Survive a Recession Recession Proof Business Ideas for 2023 and Beyond

Startups Weekly Round Up - 30 January

Startups Weekly Round Up - 30 January

Best Affiliate Programs – Including Amazon Associates

Instagram Influencer Affiliate Best Affiliate Programs – Including Amazon Associates

What is AI marketing?

ai marketing What is AI marketing?

Small business marketing

small business marketing Small business marketing

What is CRM? (and how can it help your business grow)

what does crm mean What is CRM? (and how can it help your business grow)

What is Lead Generation? A Complete Guide for Small Business Owners in the UK

How to generate leads What is Lead Generation? A Complete Guide for Small Business Owners in the UK

Epos Now review: is it right for your small business?

Epos Now Epos Now review: is it right for your small business?

How to write a successful press release

How to write a successful press release

The white labelling business model

The white labelling business model

How to choose a business name

choosing a company name or choosing a business name How to choose a business name

How to start a charity

How to start a charity
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