Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

Menu prices are rising. Is shrinkflation the answer?

Menu prices are rising. Is shrinkflation the answer?

Small Business Saturday announces 23 locations for this year's tour

Small Business Saturday announces 23 locations for this year's tour

As employment costs rise, so is the use of virtual assistants

As employment costs rise, so is the use of virtual assistants

Is another capital gains tax rise on the horizon?

Is another capital gains tax rise on the horizon?

Could AI models ever win over shoppers?

Could AI models ever win over shoppers?

Are high street banks turning their backs on SMEs?

Are high street banks turning their backs on SMEs?

4 in 10 small businesses have been penalised for paying staff wrong

4 in 10 small businesses have been penalised for paying staff wrong

Too Good To Miss? Why cafés should embrace zero-waste apps

Too Good To Miss? Why cafés should embrace zero-waste apps

What HMRC’s new £3k rule means if you're self-employed

Contemplating businessman in the home office feeling frustrated. Full concentration on work. Man working on laptop, counting profit while sitting at the desk at home. What HMRC’s new £3k rule means if you're self-employed

Here’s what everyone’s been buying online in 2025

Here’s what everyone’s been buying online in 2025

How will the new Small Business Plan help hospitality?

How will the new Small Business Plan help hospitality?

Late-paying companies to face penalties under new crackdown

Late-paying companies to face penalties under new crackdown

Why 500 accelerators might be holding UK startups back

Why 500 accelerators might be holding UK startups back

I told my parents – “I don’t want to be a doctor, I want to sell olives”

I told my parents – “I don’t want to be a doctor, I want to sell olives”

Google launches “AI mode” in the UK

Google AI Mode Google launches “AI mode” in the UK

Poor accessibility could be costing your website 5% of traffic

Poor accessibility could be costing your website 5% of traffic

Have spirits price hikes hit your bar or pub?

Have spirits price hikes hit your bar or pub?

HMRC’s new tools could save you time on tax returns

HMRC’s new tools could save you time on tax returns

BrewDog to close down 10 sites this weekend

BrewDog to close down 10 sites this weekend

Late payments are putting small businesses into debt

Late payments are putting small businesses into debt
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