Helena Young

Deputy Editor

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That's one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

Author Posts

Here’s what everyone’s been buying online in 2025

Here’s what everyone’s been buying online in 2025

How will the new Small Business Plan help hospitality?

How will the new Small Business Plan help hospitality?

Late-paying companies to face penalties under new crackdown

Late-paying companies to face penalties under new crackdown

Why 500 accelerators might be holding UK startups back

Why 500 accelerators might be holding UK startups back

I told my parents – “I don’t want to be a doctor, I want to sell olives”

I told my parents – “I don’t want to be a doctor, I want to sell olives”

Google launches “AI mode” in the UK

Google AI Mode Google launches “AI mode” in the UK

Poor accessibility could be costing your website 5% of traffic

Poor accessibility could be costing your website 5% of traffic

Have spirits price hikes hit your bar or pub?

Have spirits price hikes hit your bar or pub?

HMRC’s new tools could save you time on tax returns

HMRC’s new tools could save you time on tax returns

BrewDog to close down 10 sites this weekend

BrewDog to close down 10 sites this weekend

Late payments are putting small businesses into debt

Late payments are putting small businesses into debt

What is the Gen Z stare — and is it hurting hospitality?

What is the Gen Z stare — and is it hurting hospitality?

How TikTok became the new TrustPilot

How TikTok became the new TrustPilot

The next tax deadline for sole traders is in 10 days

The next tax deadline for sole traders is in 10 days

Upwards only rent reviews could be banned to help struggling high street

Upwards only rent reviews could be banned to help struggling high street

New growth programme targets tech founders beyond London

Manchester skyline New growth programme targets tech founders beyond London

All the small businesses Hugo Boss has challenged over trademarks

All the small businesses Hugo Boss has challenged over trademarks

Greene King boss slams business rates as ‘unfair’ to struggling pubs

Greene King boss slams business rates as ‘unfair’ to struggling pubs

New £500m fund to target “underrepresented” founders

New £500m fund to target “underrepresented” founders

Shoppers choose screens over high streets despite heatwave

Shoppers choose screens over high streets despite heatwave
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