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Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

Employee Appreciation Day: how should employers react to the childcare crisis?

March 3, 2023 | 6 min read
Young African mother working online from home on a laptop with her little daughter sitting on her lap Employee Appreciation Day: how should employers react to the childcare crisis?

“It’s heartbreaking to close our store”: UK SMEs reflect on a year of energy bill chaos

February 24, 2023 | 4 min read
Smart Meter with Budget Exceeded Warning “It’s heartbreaking to close our store”: UK SMEs reflect on a year of energy bill chaos

Neurodiversity in Workplaces: tips to build an inclusive environment

February 22, 2023 | 7 min read
Happy team of coworkers working together in an office. Neurodiversity in Workplaces: tips to build an inclusive environment

Rail strikes: Is this the end of the daily commute?

February 17, 2023 | 4 min read
People waiting for the train at subway station. Mixed race persons, two men and two women, staying on a line and waiting to board the train. Commuting and transport Rail strikes: Is this the end of the daily commute?

Less Musk, more Sturgeon: the art of knowing when to go

February 16, 2023 | 3 min read
Scottish Parliament, Holyrood, Edinburgh Less Musk, more Sturgeon: the art of knowing when to go

The Devil Wears Pyjamas: Restyling the office dress code for Generation Z

February 15, 2023 | 7 min read
gen z female working on laptop and talking on mobile phone in her room The Devil Wears Pyjamas: Restyling the office dress code for Generation Z

Sole traders are more than twice as likely to work from home

February 14, 2023 | 3 min read
Senior businesswoman, working hard, from home office. Sole traders are more than twice as likely to work from home

Laughing all the way to the bank: research shows small businesses with funny names get more sales

February 8, 2023 | 2 min read
Laughing all the way to the bank: research shows small businesses with funny names get more sales

UK employers are looking overseas to plug the skills gap

February 8, 2023 | 4 min read
Close up. The immigration control officer verifies passport identification data. UK employers are looking overseas to plug the skills gap

You Get What You Give: how CSR can improve staff morale

February 8, 2023 | 7 min read
onHand volunteering You Get What You Give: how CSR can improve staff morale

What is the PSTN Switch Off and what does it mean for my small business?

January 16, 2024 | 7 min read
A technician on a ladder fixes a pole mounted fiber optic terminal splitter box to repair or restore internet connection to nearby houses. What is the PSTN Switch Off and what does it mean for my small business?

Noisy coworkers are stopping employees from returning to the office

February 4, 2023 | 2 min read
Upset frustrated and confused female worker folding hands on chin feels puzzled having problem troubles and doubts about business moments, sitting in shared modern office with multinational coworkers Noisy coworkers are stopping employees from returning to the office

The End of Tech Nation: What does it mean for startups?

February 3, 2023 | 4 min read
London office building for network and future concept The End of Tech Nation: What does it mean for startups?

Meta is showing SMEs how not to prepare for a recession

January 31, 2023 | 3 min read
Meta is showing SMEs how not to prepare for a recession

Startups 100 in review: What are the biggest business opportunities for 2023?

January 30, 2023 | 6 min read
Startups 100 in review 2023 Startups 100 in review: What are the biggest business opportunities for 2023?

Succession planning: simple steps for effective preparation

January 25, 2023 | 7 min read
Business mentorship succession planning leadership Succession planning: simple steps for effective preparation

Hack the Bank: how cybersecurity startup Hack the Box raised £45m in a recession

January 25, 2023 | 6 min read
Haris Pylarinos_Founder _ CEO at HTB (4) (1) Hack the Bank: how cybersecurity startup Hack the Box raised £45m in a recession

Amazon strikes: why ethical delivery service Packfleet is the employer we need in 2023

January 23, 2023 | 6 min read
Packfleet team photo Amazon strikes: why ethical delivery service Packfleet is the employer we need in 2023

Levelling Up? Startups data shows scale of funding inequality between London and UK regions

January 19, 2023 | 5 min read
Levelling Up Levelling Up? Startups data shows scale of funding inequality between London and UK regions

The 2023 Startups 100 Index in Full

January 10, 2023 | 4 min read
Startups 100 2023 TOP 5 featured image The 2023 Startups 100 Index in Full
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