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Helena Young

Lead Writer
Helena Young

Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.

With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands.

From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

Author Posts

UK business owners embrace foreign workers as labour shortages rage on

July 13, 2023 | 3 min read
A female travel agent in the office signs a contract, close-up. UK business owners embrace foreign workers as labour shortages rage on

Startups 100 Index welcomes Cheeky Panda as guest judge

July 11, 2023 | 4 min read
Chris Forbes guest judge for Startups 100 Startups 100 Index welcomes Cheeky Panda as guest judge

Is 2023 the disaster year startups anticipated?

July 10, 2023 | 4 min read
2023 Business trend, marketing research, opportunities finding. Focused on year 2023. Business plan and strategy. Business and market review. Annual audit. Placing wooden cube with 2023 and magnifier Is 2023 the disaster year startups anticipated?

Embedded finance: what is it and how could it expand your business offering?

July 8, 2023 | 4 min read
BNPL Buy now pay later online shopping service on smartphone. Online shopping. Paying after delivery. Complete the payment after purchase at no added cost. Payment after credit check. Easy way to shop online. Afterpay service Embedded finance: what is it and how could it expand your business offering?

UK freelancer economy booms as cost of living crisis bites

July 7, 2023 | 3 min read
Millennial Asian student prepares for test or exam browses laptop studies in coffee house makes notes in notepad watches online webinar learns foreign language. E learning and online studying concept UK freelancer economy booms as cost of living crisis bites

Best free marketing plan templates + how to write one

July 5, 2023 | 8 min read
Market research, marketing or advertising survey to launch product, competitors research or social media report marketing report concept, business people look at magnify market data chart and graph. Best free marketing plan templates + how to write one

Women-led businesses are on the rise - so why aren’t we hearing about them?

July 4, 2023 | 4 min read
Applause, award and success with business woman in meeting for goal, thank you and winner. Celebration, praise and promotion with business people and certificate for support, achievement and branding. Women-led businesses are on the rise - so why aren’t we hearing about them?

Graduates are demanding higher paid jobs - and it’s putting off employers

July 3, 2023 | 4 min read
PORTSMOUTH - JULY 20: graduation ceremony at Portsmouth University on July 20, 2015 in Portsmouth, UK Graduates are demanding higher paid jobs - and it’s putting off employers

Dissatisfied UK employees want AI to replace their boss

July 2, 2023 | 3 min read
Stressed female employee suffering from discrimination of angry male boss Dissatisfied UK employees want AI to replace their boss

Expert warns SMEs “unkind firms will be punished by consumers” during downturn

July 1, 2023 | 4 min read
Close-up of woman sorting clothes while packing donation boxes for charity. Expert warns SMEs “unkind firms will be punished by consumers” during downturn

Revealed: the most entrepreneurial location in the UK (and it’s not London)

June 30, 2023 | 3 min read
Map of UK Revealed: the most entrepreneurial location in the UK (and it’s not London)

Rest breaks at work: legal requirements for employers

June 29, 2023 | 7 min read
Picture of a yellow teapot on a yellow chair Rest breaks at work: legal requirements for employers

Shopify unveils new feature to connect UK sellers with influencers

June 28, 2023 | 3 min read
Shopify website.. Shopify Inc. is a Canadian multinational e-commerce company Shopify unveils new feature to connect UK sellers with influencers

Taps off: why UK workplaces are turning away from alcohol

June 28, 2023 | 7 min read
Waitress pouring hot drink during coffee break, closeup Taps off: why UK workplaces are turning away from alcohol

What is flexible working? Every flexible work arrangement, explained

June 27, 2023 | 8 min read
Caucasian young woman working on her laptop in her handmade camper van while traveling. Van road trip holiday and outdoor summer adventure. Nomad remote work lifestyle concept What is flexible working? Every flexible work arrangement, explained

Riding out the energy storm

June 25, 2023 | 3 min read
counting monthly expenses, electricity bills, money and payments, doing paperwork with energy efficient led filament Lightbulb Glowing, Devon, United Kingdom April 19 2021. Riding out the energy storm

Startups 100 alumni Packfleet achieves B Corp certification

June 25, 2023 | 3 min read
Packfleet Tristan x Van Startups 100 alumni Packfleet achieves B Corp certification

Rising costs: when to pass and when to take the pain?

June 22, 2023 | 3 min read
A warehouse woman employee accepts clothes using barcode scanner reading a bar code from price tag of female blouse and adds to the computer base. Rising costs: when to pass and when to take the pain?

IT expert’s five tips for small businesses to prepare for the PSTN Switch Off

May 20, 2024 | 4 min read
woman, call center agent or smile with voip for consulting, listening or contact us in office. Female consultant, customer service or tech support crm with headphones, microphone or help desk IT expert’s five tips for small businesses to prepare for the PSTN Switch Off

More employers are choosing to hide salary information even as UK wages grow

June 19, 2023 | 4 min read
payday concept calendar with marker and circled day of salary More employers are choosing to hide salary information even as UK wages grow
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