Zohra is Startups’ Editor, bringing over 20 years of specialized experience in business journalism and branded content development, having produced award-winning content for global media outlets including Associated Press, the BBC, and Channel 4, reaching over 2 million viewers worldwide.
At Startups, Zohra leads a team of expert writers and reviewers producing original topical coverage and comprehensive guides on business formation, digital marketing strategies, funding acquisition, and operational efficiency. Her evidence-based approach combines rigorous research methodology with practical insights gained from her consultancy work with clients – including Apple, M&S, and Diet Coke – and managing the Startups 100 Index, an annual campaign showcasing the best of UK entrepreneurship.
Her strong connections with key SME influencers such as Small Business Saturday founder Michelle Ovens MBE, Coffee Republic founder Sahar Hashemi OBE as well as Startups 100 alumni inform her unique perspective on emerging business trends and commitment to providing Startups’ readers with actionable advice that addresses the real challenges of today’s business founders.