12. RevLifter

Zohra Huda Startups Editor.
Written By
Updated on 9th January, 2023

RevLifter uses behavioural data to understand ecommerce shoppers and help brands target them with hyper-personalised offers.

Revlifter

Ecommerce Award Shortlisted

For businesses showing evidence of genuine innovation in the competitive ecommerce space to support seamless consumer experience.

Founders: Simon Bird, Ryan Kliszat
Founded: 2017
Website: revlifter.com

Do you ever feel like your inbox has been hijacked by marketers who think you want irrelevant and invalid shopping deals? It’s a shoddy situation for both shopper and seller, with poor engagement rates meaning no one wins.

RevLifter’s hyper-personalised solution is stepping forward to help. It puts the customer first, with a focus on identifying relevant deals and discounts. This, in turn, helps to drive an ecommerce brand’s own goals.

Partnering with UK and global ecommerce giants, RevLifter has an impressive list of brands already trusting its platform to deliver. With a keen focus on testing and customer insight, RevLifter provides gold-dust information for growth in ecommerce conversions.

When RevLifter was first beginning, founders Simon Bird and Ryan Kliszat felt that the digital deal process was completely broken. Customers were getting lost under a barrage of unwanted or non-existent deals and offers – including from competitors of the retailer website they’d just left. RevLifter saw this opportunity to reshape the incentivisation process.

The business believes its USP is that nothing is more important than understanding the customer psyche. This data driven insight is used to ensure hyper-relevance and resonance at every touchpoint in the online buying process.

What our judges particularly liked about RevLifter’s approach is that it helps ecommerce brands to make every campaign more effective via a centralised hub. This gives them an approachable platform to conduct A/B tests – it highlights approaches that have won across design, content, and strategy. In this way, brands gain a transparent view of RevLifter’s incremental impact on business goals, helping them visualise the bottom-line effect of super-bespoke offers.

Equally impressive is RevLifter’s client roster. The company now works with big name brands including boohoo, ASOS, AT&T, Clark’s and John Lewis. It’s helping them to weave highly individualised and tailor-made customer offers into their entire ecommerce journey.

Some huge names are already putting their confidence into RevLifter – and we’re confident, too, that it has a bright future ahead.

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Written By

Zohra Huda Startups Editor.

Zohra is Startups’ Editor, bringing over 20 years of specialized experience in business journalism and branded content development, having produced award-winning content for global media outlets including Associated Press, the BBC, and Channel 4, reaching over 2 million viewers worldwide.

At Startups, Zohra leads a team of expert writers and reviewers producing original topical coverage and comprehensive guides on business formation, digital marketing strategies, funding acquisition, and operational efficiency. Her evidence-based approach combines rigorous research methodology with practical insights gained from her consultancy work with clients – including Apple, M&S, and Diet Coke – and managing the Startups 100 Index, an annual campaign showcasing the best of UK entrepreneurship.

Her strong connections with key SME influencers such as Small Business Saturday founder Michelle Ovens MBE, Coffee Republic founder Sahar Hashemi OBE as well as Startups 100 alumni inform her unique perspective on emerging business trends and commitment to providing Startups’ readers with actionable advice that addresses the real challenges of today’s business founders.

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