Jubel Beer is putting a fruity twist on the craft beer space with its deliciously refreshing low-cal recipes.
Founders: Jesse WilsonFounded: 2018Website: jubelbeer.com
Skiing its way into our top twenty, this first-of-its-kind award-winning après beer has seen great success over the last few years. It recently won the Drinks Brand of the Year at the prestigious 2022 Grocer Gold Awards, and we’re raising a glass to a bright future ahead.
Jubel Beer was born on the ski slopes after the exciting discovery of Demi Peche, a cocktail of beer and peach syrup. Wilson thought cider too sweet, and lager too bland, and took the leap to brew a unique and more accessible drink.
“We were the first brand to try and create a new category that cuts through the middle of beer and cider,” says Wilson. “No one else does what we do.”
Jubel Beer has successfully carved its own niche in the alcoholic beverage market thanks to its fruit beer, offering flavours such as peach and grapefruit. In fact, Magners-owned C&C Group, the nation’s leading drinks distributor, has even acquired a stake in the business.
We were the first brand to try and create a new category that cuts through the middle of beer and cider.
As of 2022, Jubel Beer is the top-selling craft beer in Sainsbury’s, and the seventh biggest craft beer nationwide, seeing incredible growth each year. It was even crowned as the UK’s Best Fruit Beer by the World Beer Awards.
We know it’s fruity and “dangerously refreshing”, but Jubel Beer is also gluten-free, vegan-friendly, and low in sugar. And it’s not just kind on your body, but the planet too, since Jubel Beer is carbon negative.
If you’re thirsty for more, watch this space because Jubel Beer is on the path to become a leading brand in the beer market over the next few years.
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