80. Neat

Founders: Josie Harfield and Ryan McSorley
Founded: 2020
Website: neatclean.com

Here’s a fact you’re probably not aware of: most cleaning products on the market are 90% water and packaged in single-use plastic.

Shocked? So were Josie Harfield and Ryan McSorley. Having met whilst working at a popular ‘eco-friendly’ cleaning manufacturer, they felt compelled to act and together, they developed Neat. 

The brand makes concentrated replenishable products that are vegan and cruelty free, using biodegradable and plant based ingredients. Consumers simply need to add tap water for instant and convenient cleaning products.

And, with sustainability now firmly in-fashion, Neat’s stylish reusable bottles are an example of a cleaning product you’ll finally be proud to have out on the sideboard. 

Designed to look simple, clean and subtle, each container is made from lightweight aluminium and doesn’t need to be continuously replaced – an economical, as well as environmental, benefit.

Neat’s stylish reusable bottles are an example of a cleaning product you’ll finally be proud to have out on the sideboard.

By the end of September 2022, Neat estimated that its refills have saved over 40 tonnes of plastic and 235,000 litres of water. But its impact is more than environmental. 

Despite launching just two years ago in Stratford-upon-Avon, Neat’s rags to riches story has already produced listings in Tesco, Ocado, and Amazon. It also cleaned up at the prestigious Grocer Gold Awards 2022 to win Household Goods Brand of the Year.

Neat estimates that its refills have saved over 40 tonnes of plastic and 235,000 litres of water. But its impact is more than environmental.

Last year, the startup became certified as B Corp for meeting squeaky-clean standards of social and environmental performance, transparency, and accountability. 

Next on its spotless record, Neat plans to more than double the business each year over the next half-decade and expand its product range to enable more consumers to reduce their plastic waste and carbon footprint.

After appearing in our index last year, Neat’s gorgeous product design and proven track record in the sustainable space has once again swept us off our feet. Could they make it three-in-a-row? We’ll be keeping an eye on how it polishes up in 2023.