The 5 best monday.com alternatives

At £7 per seat, monday.com is a popular and affordable sales CRM – but it’s also specialist. Here are five options that rival the platform’s pros, and improve on its cons.

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0 out of 0
Price per month (billed annually):
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Features:
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Zoho CRM

HubSpot

£12 per user

Free plan, or £12 per user

£38 (flat rate)

  • Excellent ecommerce integration
  • Webforms
  • Email integration
  • Unlimited contacts
  • 100,000 contact limit
  • 5 webforms allowed
  • Email integration (250 limit per day)
  • Unlimited contact each month
  • Multi-factor authentication
  • Autoresponses
  • Unlimited CRM tasks
  • Unlimited users
  • Unlimited dashboards
  • Real-time chat
  • 2,000 emails per month
  • 5 active contact lists
  • Up to 3 dashboards permitted
  • Chatbots
  • Unlimited contacts permitted
  • Communication, ecommerce, and accounting integrations
  • Allows unlimited custom fields

5GB per user

200MB per organisation

2GB per user

1ooMB per user

5 documents per user

N/A

The Startups team has spent the past half decade researching the best CRM software solutions for small businesses.

Our results found that the leading monday.com alternatives in 2022 are:

We think there’s plenty to sing about monday.com. As a sales CRM, it performs exceptionally well for organisation and customisation – which is why we ranked it as our best small business CRM system overall.

But there are some users who struggle to have their needs met by monday.com. The brand is thin on marketing tools, and our testers also scored it just 1.5 out of 5 for integrations.

Luckily, the CRM market is very crowded. If you are not a fan of monday.com, or just want to try something new, there are plenty of other providers out there. You can use our specially designed online quote-matching tool for a quicker overview of the best deals available.

Below, we’ll outline the pros and cons of the top five monday.com alternatives for small businesses.

ClickUp: best monday.com alternative for customisation

ClickUp CRM

  • ClickUp’s free plan offers unlimited users. monday.com’s is limited to two
  • ClickUp features are more suitable for team work than monday.com features

You can’t learn the monday.com name without also hearing about ClickUp. The two platforms are very closely linked as high-performing, versatile systems.

Our research found that the biggest area where ClickUp and monday differ is in customisable workflows (how you view and manage your sales or clients).

ClickUp’s dashboard options make for a huge library of choice, unmatched by monday.com. Different CRM functions – like sales, ticket desks, or email marketing – can be arranged into:

  • List view: colour codes based on the urgency of each task.
  • Task management board view: organises tasks by their completion status.
  • Box view: assigns tasks to each team member.

As a result, we think ClickUp is the best monday.com alternative for companies with established CRM processes or long-term clients, such as solicitors or insurance firms. It’s more flexible than monday.com, and therefore able to adapt to your needs (rather than the other way around).

Still, for a majority of its users, the most appealing aspect of ClickUp is its free plan that caters for an unlimited number of users.

Budget-conscious small businesses will find the platform works really well as a CRM software trial. You’ll never have to pay a penny for as long as you need it.

Zoho CRM: best monday.com alternative for customer service

Zoho CRM screenshot

4.6 out of 5
  • Usability
    4.5
  • Customisation
    4
  • Functionality
    4.5
  • Pricing
    3
  • Help and Support
    3
  • Zoho CRM scores 5 out of 5 for customer service, while monday gets just 1 out of 5
  • monday.com does not permit social media integrations, unlike Zoho

According to data from Salesforce, 89% of consumers say they are more likely to make another purchase if they have a positive customer experience. That makes resolving issues or dealing with complaints an important way to ensure brand loyalty.

For this purpose, Zoho is a much better CRM alternative to monday.com.

Zoho CRM has a dedicated section called ‘Cases’ where a list of all recorded customer service queries is held. You can even create segmented lists. For example, if you only want to tackle customer service cases for businesses over 50 people, you can do so by adding a quick filter.

monday.com, in comparison, has no established ticketing system. It also offers no case management tools.

As we highlighted in our monday.com review, the platform is a very customisable software, so you can create these yourself using a workaround. Nonetheless, it’s still a significant drawback.

In terms of pricing, the two are on even ground. monday.com is cheaper than Zoho CRM (£7 per seat, per month compared to £15) – but this is balanced out by the latter’s feature-rich free plan.

If you’re a small business in a particularly complex sector – such as equipment rental or IT support – we recommend Zoho CRM as the best monday.com alternative. monday just isn’t set up to handle customer service enquiries.

Freshsales Suite: best monday.com alternative for usability

4.5 out of 5
  • Usability
    4.5
  • Customisation
    3
  • Functionality
    4
  • Pricing
    3.5
  • Help and Support
    3
  • We found Freshsales has a much quicker setup time to monday.com
  • Unlike monday.com, Freshsales boasts a free plan with unlimited users

Freshsales Suite is a product from CRM software company Freshworks CRM. It combines both sales and marketing strategies and is billed as one easy-to-use platform for small businesses.

If you’ve already used monday.com, you’ll know that the platform is well reviewed for usability. Surprisingly, our testing revealed this is an area in which Freshsales does so much better.

The Freshsales interface is not only smartly laid out, it is also very intuitive to use. Each step within the user’s setup journey is signposted clearly thanks to Freshsales’ artificial intelligence tool, ‘Freddy’.

Freddy effectively guides users through the main points of the setup process, including data import, adding users, and connecting to email software.

For those wanting to get started quickly, there is also a big library of preset dashboards to choose from – whereas monday.com requires users to design their own.

Freddy also provides insight into your contact list without you needing to ask it to first. Any issues or opportunities will be flagged for you, so you’ll literally be creating sales opportunities in your sleep.

Freshsales is more expensive than monday.com, costing £11.50 per user, per month.

However, because of its excellent usability, we recommend Freshsales as the best monday.com alternative for startups. Users can get up and running quickly, and also don’t need much tech knowledge or experience to use the platform.

HubSpot Free: best monday.com alternative for marketing tools

HubSpot Contact File

4.2 out of 5
  • Usability
    4
  • Customisation
    1.5
  • Functionality
    3.5
  • Pricing
    5
  • Help and Support
    1
  • Unlike monday.com, HubSpot can integrate with accounting software
  • HubSpot Free boasts an email design editor, which monday.com lacks

The main difference between HubSpot and monday.com can be put simply: if the latter is focused on the management aspect of CRM software, then HubSpot Free prioritises the relationship with your customers.

This is immediately apparent from HubSpot’s feature list. Specialising in marketing and outreach, it offers users website visitor tracking, chatbots, and social media integration – something 31% of B2B professionals say allows them to build deeper relationships with their clients. monday.com, in comparison, has none of these benefits.

Because of this, you’ll be able to build your brand far more easily with HubSpot. As we outlined in our full review of HubSpot, this makes it a great option for SMEs in more competitive markets, like ecommerce.

HubSpot doesn’t scrimp on functionality in other areas, however. We awarded it double the amount of marks monday.com received for customer service, and triple the amount for integrations. monday.com has around 200 integrations, but HubSpot has over 400.

Plus, we couldn’t leave without mentioning HubSpot’s price. As one of our top free CRM systems, its free-forever plan easily defeats monday.com (£7 per seat, per month) for affordability.

What do HubSpot users think of the platform?

Nick Silverstone is managing director at Wagada Digital, a digital marketing service. Silverstone told Startups: “[With HubSpot] our marketing is all in one place, allowing us to easily manage our campaigns and better track success. We automate processes to save time and make sure that the right internal stakeholders are informed.”

Pipedrive: best monday.com alternative for integrations

Pipedrive dashboard

4.3 out of 5
  • Ease of use
    4.5
  • Features
    4.5
  • Integrations
    4.0
  • Pipedrive costs £14.90 per user, per month – more expensive than monday.com
  • Pipedrive is more powerful than monday.com, and has a much cleaner user interface

Because of its huge range of third-party applications, Pipedrive is the best monday.com alternative for integrations.

CRM software is a substantial investment for your business. But you’ll likely already own a lot of other business tools – so it makes sense to find a piece of kit that complements, rather than steals their focus.

Pipedrive can definitely fulfil this requirement. While it boasts a similar number of integrations to monday, the former’s are much more strategic. That’s because, unlike monday, Pipedrive integrates with communication tools (Slack, Microsoft Teams) accounting software (Xero, Quickbooks) and ecommerce builders (Shopify).

Another bonus is that Pipedrive is brilliant for data analytics. In particular, it has excellent reporting tools – a feature that monday.com users like and probably want to keep.

You’ll be able to make deal reports, activity reports, revenue reports and, unlike monday.com, revenue forecasts. This makes it a good option for SMEs with strict budgets, such as marketing teams running client campaigns.

Best free monday.com alternative

You might be looking to find the best free CRM systems for small businesses, or maybe you’re just getting started and want to test out a freemium platform before purchasing.

We recommend HubSpot as the best free alternative to monday.com. It’s a full-featured solution that is particularly popular with budget-conscious SMEs, and is also 100% free forever.

If you think it sounds too good to be true, we don’t blame you. But HubSpot Free isn’t a superficial offering. Our researchers found it’s really beginner-friendly, easy to set up, and boasts a lot of sophisticated features to rival even paid-for competitors.

This is particularly beneficial when compared to monday.com pricing. The platform’s convoluted pricing structure is based on ‘seats’, which cost £7 at the lowest tier. The number of seats equates to the size of your team, and increases in the following increments:

  • 3, 5, 10, 15, 20, 25, 30, 40, 50, 100, 200+

This can be confusing to understand and end up costing more. Against HubSpot Free, there’s no competition.

Customers get an unlimited number of users for absolutely £0 charge. That means you’ll spend no money on a platform that provides a huge range of marketing, sales, and service tools for your business.

Next steps for choosing a monday.com alternative

We think ClickUp is the best alternative to monday.com for small businesses. 

Customisation is monday.com’s best feature – but ClickUp gives it a run for its money and then some. Every one of its features can be tailored to your unique ways of working, which is really handy for those with established sales processes or working with long-term clients.

Plus, unlike monday.com, there’s a ‘free forever’ ClickUp free plan that’s suitable for any size business team.

Our recommendation is based on over five years of research, carried out by our team of experts and an independent analyst. But still, we know it won’t be right for absolutely everyone.

That’s why we’ve also designed a specialist online CRM comparison tool, to help you find the solution that best fits your unique business strategy. Just tell us a few general facts about your company and its goals, and we’ll match you with the most suitable provider.

Monday.com Alternative FAQs
  • Can you get monday.com for free?
    monday.com has a free plan but it is only suitable for two users. We recommend HubSpot if you want a CRM platform for zero cost.
  • What is similar to monday.com?
    ClickUp is probably the most similar CRM platform to monday.com. Their versatility and endless customisation capabilities mean they can be used to optimise every sales process in your business.
  • Is monday.com worth the price?
    We gave monday.com 3.5 out of 5 for pricing. Its cost structure can be complicated, but we think it offers good value for money with a competitively-priced £7 per seat.
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Helena Young
Helena Young Senior Writer

Helena "Len" Young is from Yorkshire and joined Startups in 2021 from a background in B2B communications. She has also previously written for a popular fintech startup.

Included in her topics of interest and expertise are tax legislation, the levelling up agenda, and organisational software including CRM and project management systems. As well as this, she is a big fan of the films of Peter Jackson.

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