How to become a property developer

Wondering how to build a property portfolio? Read our guide for the inside track on how to make sure your property development dream doesn’t turn into a nightmare

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The UK’s love affair with bricks and mortar means investing in property has always been attractive to those looking to grow their wealth, or even make it their primary business. While government regulations have undoubtedly impacted the UK housing market – making property development somewhat less attractive than in previous decades, it’s still a solid long-term investment route that can provide significant returns if done properly.

Even with the threat of a recession, plus very real crises around material supply chains and costs, plus a post-Brexit hiring struggle, there are signs that the UK property market will only continue to grow over the medium term. It’s not quite crisis-proof, but it remains a surer bet than most sectors.

Forecasts from global real estate agency Savills indicate that UK house prices should rise by 13.1% over the next four years, and rents in urban areas are expected to bounce back as life returns to normal post-pandemic. Growth is expected to be spearheaded by the North of England over this period, as Northern towns and cities become increasingly attractive to young professionals.

In this guide, we’ll walk you through the risks, rewards and real opportunities around becoming a property developer.

Everything you need to create a professional property development website

There’s a huge amount of planning that needs to go into launching a property development business. Thankfully, one area which needn’t cause undue stress is creating a website to promote your business. Thanks to modern templates like the one below, you can create one of your own in under an hour.

Construction Business Website Template

At, we test and rate website builder tools, and we’ve identified Wix as one of the best you can choose for creating a business site. Wix even has a selection of custom website templates designed specifically for property developers – you simply drop your own company information, wording and preferred imagery into your chosen template. Better still, it’s completely free to try for yourself. can help your business succeed

At, we’re here to help small UK businesses to get started, grow and succeed. We have helpful resources for helping new businesses get off the ground – you can use the tool below to get started today.

What Does Your Business Need Help With?

Get Started

Whatever your intentions, you’ll need to start by coming up with a property development business plan.

Creating a property development business plan

To an extent, all business plans are the same – you need to set out in detail exactly what you want to do with your business, and how you are going to achieve this (as detailed in our business plan template). If you’re producing a plan for personal use, then you won’t need to go into quite as much detail as if you want to start a full-fledged property development business and pitch to investors, but there are still certain key elements you’ll need to be clear about before you begin investing.

Start by working out the following:

  • Who is your target market?
  • What sort of properties are likely to appeal to your target market?
  • How are you going to obtain funding?
  • Expected timescales and costs for construction or renovation

Mark Homer, the co-founder of property education company Progressive Property, says that it’s essential to have the total value of your development project estimated by a bank surveyor rather than estate agents. “Cashflow is critical,” he notes. “It’s important to understand how you will be paying the bills when waiting for properties to sell.”

If you are targeting investors, make sure your plan is clear and to the point, emphasising the most important aspects. Urbane Brix Business Development Manager David Potter advises: “Include the structure of your company, your funding plans, the financial targets and returns you’re expecting to see, a construction strategy, and your market research. You want to focus on the financial targets, as this will be the eye-catcher, but your market research will show the strength and relevance of your business plan and assure your investors that their investment will pay off – putting their confidence in you.”

How has COVID-19 affected the UK property market?

COVID-19 did have a major impact on the UK property market – with lockdown slowing the whole process down and meaning buyers had to wait months before actually getting the keys.

What it did not do is stop the steady increase in UK house prices, which spiked when chancellor Rishi Sunak announced a stamp duty holiday in July 2020. This increased demand and led to a ‘mini boom’ in house prices which is now levelling off but not actually reversing.

Longer term, the shift towards hybrid working is expected to increase demand for high quality properties, with outside spaces like gardens and balconies more prized than ever.

Over the next few years, the strongest property growth is expected to be recorded in Northern England, as the government’s levelling up agenda takes hold and transport links are improved.

Help keep your business plan in order

A business plan will include a number of steps, and it can be difficult to keep everything in order. Whether you’re working alone or as part of a team, it’s important that you stay organised. A project management tool can help you to do just that.

Perfect for creating workflows and visualising strategies, project management software can organise personal work or increase and improve collaboration. Here’s our pick of the top project management tools:

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Buy-to-let vs buy-to-sell

A key decision you’ll need to make is whether you want to operate on a buy-to-let or buy-to-sell business model.


Buy to let

With buy-to-let, you’ll purchase a property in order to rent it out, using the rental payments to pay off the mortgage on that property – and provide a bit of extra profit, too.

While this may sound attractive, and given the fact that the rapid rise in UK house prices has created a huge market for attractive rental properties in towns and cities, you will ultimately be responsible for the maintenance of the property – including arranging for repairs, ensuring that things like the smoke detector and boiler are regularly inspected, and potentially even finding tenants and checking their references and credit scores. A letting agency will take care of much of this work for you, but obviously will charge for these services, cutting into your profit.

Buy-to-let is a great way to provide a long-term income stream, but it’s not an easy way to make a quick buck – you’ll need to be dedicated, and always recognise that the needs of your tenants are paramount (they are providing your income after all). You may also need to plan for void periods, as it’s likely the flat will sometimes sit empty while you’re in the process of finding a new tenant.


Buy to sell

With buy-to-sell (also known as property flipping), you’ll buy a property, hold it for a short time, and then sell it on again. For this strategy to be successful, you’ll generally need to buy a property that needs work, whether that’s upgrading the interior or converting the attic into an extra bedroom. You then make the necessary renovations and sell for a profit, making sure to factor in the costs of the work. The more work required, the larger the risk, and the bigger the potential profit – but it’s a good idea to start off with somewhere small to get your head around the process.

Staying on top of costs during renovation/construction is crucial, so make sure you set out a detailed plan before you start, and include some leeway (at least 10%). A project coming in under budget is almost unheard of – the majority cost more than initially expected.

Your contacts will be vital, so make sure you have a “black book” of builders, plasterers, architects, and electricians that you can trust to do a good job. Alternatively, you can try to do some jobs yourself to keep costs down. The upside of this model is that if you do sell at a profit, you’ll get a lump sum that you can then use on your next project, making this a much quicker way to build a property portfolio.

It’s also important to note that you may shift from one model to another, eventually selling a property after renting it out for a few years for example, or using the profits from a buy-to-sell property to invest in a buy-to-let property.

Your approach might also change depending on the market environment, so flexibility is crucial.

Bruce Burkitt, the Managing Director of residential property investment company Property Experts, recommends planning an exit strategy. “If the primary plan is to resell the home, then budget to sell the home for 10% less than today’s market value, as it is a difficult market.

“In this way, if the prices drop, there is a buffer for the investment – but if it sells for more, then it’s a pleasant surprise. However, in the event that prices slide away and the property does not sell, investors should ensure that there is finance in place to take out a buy-to-let mortgage on the property, and that rental values will cover mortgage repayments by at least 150%.”

Whichever route you choose, doing thorough research is crucial.

Key takeaways

  • Buy-to-let is a great way to get long-term income
  • Buy-to-sell is a quick way to build a property portfolio
  • You may need to combine both models

Market research

Before spending a single penny, you’ll need to do your sums and know exactly what the situation is in your chosen area. You’ll need to know what buyer/renters in that area are looking for, and how much you can afford to pay for a property.

Location, Location, Location

It’s such a cliche that it’s even the name of one of the UK’s biggest property TV programmes, but picking the right location is a huge part of successful property development. However, this doesn’t mean you should always buy in the best part of town – whether you want to rent out or sell your property, chances are prices will already be near their peak, and the value of your property won’t significantly increase. Instead, the key is to find areas just before they get hot and house prices soar.

Look for locations on the fringes of popular parts of towns and cities, as the wave of gentrification is likely to spread out as people are priced out of the hottest areas. Property sites like Rightmove have easily searchable data on the prices of sold houses in different areas.

Always put yourself in the mind of your target market. Transport links are vital; young professionals and students will want bars and restaurants on their doorstep, while families will want a safe environment with good schools.

Make sure you get to know the local estate agents, as they will know what buyers and renters in an area are looking for. Check in regularly to build up personal relationships that mean you’ll be the first to know when new properties go on the market which may suit your requirements.

If you’re looking for buy-to-let properties, then university cities are a great option, with Urbane Brix’s David Potter noting that areas close to universities tend to be a sound investment: “With student numbers increasing, the need for student accommodation is at an all-time high, and this is giving investors good returns that are often guaranteed for three to five years.”

Also make sure you consider less conventional property sales. Paul Wheatcroft, Property & Mortgage specialist at My Local Mortgage, advises: “Auctions are a good way of finding real value for property investment – just make sure you’re aware of the process and potential pitfalls.” Particularly important is the fact that in property auctions, “a deposit is payable on the day for any property, and this deposit is not refundable if things fall through for some reason.”  Repossessions are another option, and while “these are less common than five to 10 years ago, they offer similar value to auctions.” Being aware of such sales is another benefit of having good relationships with local estate agents.

Expert Insight – Jonathan Rolande, House Buy Fast

The director of professional property buyers House Buy Fast, Jonathan Rolande has decades of experience in the property industry and says that navigating a hugely competitive is a big challenge for aspirant property developers:

“It’s not an easy market to operate in right now. Prices have been increasing so quickly, there is a lot of competition for every property, especially at the lower price levels. It’s all about building good relationships and being able to move fast when needed – so it’s vital to have a great team for finance, surveys, legal issues and more.

The good news for sellers is that all the signs are there are plenty of buyers for every property and prices holding firm for now so it is still a great time to sell.”

However, he warns that there could be trouble ahead in the short term.

“There’s no doubt that mortgages will become more expensive and harder to obtain in the coming months as interest rates look set to rise and the cost of living crisis forces lenders to look more closely at personal outgoings when calculating affordability. The majority of homeowners are already at a fixed rate so the immediate effects will be felt by new buyers.”

Calculating ROI/Rental yield

ROI and rental yield

In any business, ROI (Return on Investment) is crucial, as it’s the only way you’ll know whether a particular project has made a profit or loss. And property development is no different – you’ll need to make sure you get your maths right, and know exactly what needs to be considered in terms of costs.

Buy-to-sell ROI

On paper at least, working out a buy-to-sell ROI is simple. It’s your sale price minus (purchase price plus costs).

Depending on your financing, the purchase price may be more complex than it sounds, as you should only use the money that you’ve actually put up – which, in most cases, will be the deposit on the loan or buy-to-sell mortgage (a conventional mortgage is unlikely to be suitable for a buy-to-sell property). Of course, you will also need to pay back the loan amount when you sell, so include this in your calculations, and make sure that the property will increase in value enough to leave you a decent profit after you’ve repaid your loan or mortgage.

The really tricky bit is working out your costs. The bulk of this total will be the money you spend on renovating or refurbishing the property, but you also need to consider the costs of arranging finance, any loan/mortgage repayments, survey fees, solicitor fees, estate agent fees, and smaller costs like insurance, utility bills, and council tax.

You’ll also need to consider the tax implications.

Buy-to-let ROI (Rental yield)

While buy-to-let ROI is not fundamentally different from buy-to-sell ROI, it is a little more complex, as you’ll need to work out your rental yield (the annual return on your rental property). In its basic form, this is relatively simple:

Total annual rent divided by purchase price

Let’s start with the easy bit. To work out your annual rent, multiply your monthly rent by 12.

So, let’s say you rent out your property for £1,250 a month – the annual rent would be £1,250 multiplied by 12, which equals £15,000

You then divide this by the amount you bought the property for – let’s say £400,000 in this hypothetical example.

£15,000 divided by £400,000 equals 0.0375

To convert this to a percentage, multiply it by 100.

0.0375 multiplied by 100 equals 3.75

So in this example, your basic rental yield is 3.75%.

Unfortunately, things are a bit more complicated in the real world, as you’ll need to consider buying costs (i.e. agent fees, survey costs, and other expenses), plus the costs of both arranging and paying for a buy-to-let mortgage or other similar financing.

The basic formula is as follows:

First, add together your deposit and buying costs, as you’ll need that combined figure for the next bit.

Now, use this calculation:

(Annual mortgage cost minus annual rent) divided by (deposit plus buying costs)

To properly explain this, let’s return to our hypothetical example.

If we use the same example as before, the purchase price was £400,000. A buy-to-let mortgage is commonly offered on the basis of a 25% deposit, so your deposit would be 25% of £400,000. The easiest way to work this out is to multiply £400,000 by 0.25.

£400,000 multiplied by 0.25 equals £100,000

So, your deposit would be £100,000.

Buying costs vary, but for a £400,000 property, around £3,000 is reasonable.

So, the total of your deposit and buying costs is £100,000 plus £3,000, which is £103,000.

Now, we need to work out the cost of the mortgage. Buy-to-let mortgages are most commonly offered on an interest-only basis, where you only pay the interest on the amount loaned rather than paying back the amount loaned itself.

If the interest was 5%, then the total cost of the mortgage would be 5% of the loan amount. Remember you put up 25% as a deposit, so the loan amount would be £300,000 (75% of £400,000).

You now need to work out 5% of £400,000. The easiest way to do this is to multiply £400,000 by 0.05.

£400,000 multiplied by 0.05 equals £20,000

To work out the annual cost of your mortgage, you’ll need to divide this amount by the number of years your mortgage covers. We’ll say 2 years in this example, so the annual cost would be £20,000 divided by 2, which is £10,000.

You now have all the elements for a good idea of your annual return – in other words, the profitability of the project.

Again, this is the formula:

(Annual mortgage cost minus annual rent) divided by (deposit plus buying costs)

In our example, the annual mortgage cost is £10,000

The annual rent is £15,000 (£1,250 multiplied by 12)

The difference between these is £5,000 (£15,000 minus £10,000)

The deposit + buying costs total is £103,000

So, finally, divide £5,000 by £103,000

This equals 0.0485

Multiply this by 100 for the percentage, and you get 4.85%…

…which we’ll round up to 4.9%.

While this might seem a reasonable annual return, you also need to consider tax, maintenance costs, letting agent fees, and other expenses, all of which will eat into your profit.

The calculation above also assumes that the property will be rented for all 12 months every year, but in reality, you’ll also need to budget for void periods when it’s empty and no money is coming in.

If you’re going to make the economics of buy-to-let work, it’s absolutely crucial to work out what you need to charge in rent, and what you can afford to pay for a property.

Key takeaways

  • Buy-to-sell ROI = sale price – (purchase price+costs)
  • Buy-to-let rental yield = (Annual mortgage cost minus annual rent) divided by (deposit plus buying costs)
  • For buy-to-sell, you also need to consider the cost of renovation
  • For buy-to-let, factor in tax, maintenance costs, letting agent fees, and void periods

The importance of timing

They say the secret of great comedy is timing, and the same can be said for great property development. When looking for an investment property, you’ll need to stay calm and do your research properly. Look at sold prices in the areas you’re looking at, and work out the floor and ceiling price for the sort of property you’re searching for – e.g. a two-bed terrace house or one-bed flat. Next, work out what is driving the difference between floor and ceiling values – is it the condition of the interior, transport links, proximity of good schools, being just off the buzzing high street, or some other factor?

You also need to use the same forensic eye when choosing an area to invest in. It’s often a good idea to start off relatively close to home as you’ll have a good knowledge of the local area, but you may need to venture further afield in order to find a location with strong growth potential. Look for an area where properties sell quickly and construction or investment activity is occurring, as these are both great signs of somewhere on the up.

Finally, don’t let estate agents rush you into a purchase before you’ve done your research. While they can be a great resource, at the end of the day, they are trying to sell properties as quickly as possible for as much money as possible. Stay strong if they try to pressure you into a quick decision. It’s much better to miss out on a property than overlook a serious problem, and end up with a money pit that no one wants to buy or rent.

However, while you should take your time choosing, once you’ve found a property that ticks the right boxes, you’ll need to act quickly to secure it. Property markets in popular areas move rapidly, and you’ll need to be decisive in order to secure your investment property. Don’t overpay, though – set a budget and stick to it. If someone else pays more, they may have advantages you don’t (being a skilled tradesperson for example), or may simply be more optimistic about the property market in that area.

Many experienced property investors live by the adage that “you never regret the deals you don’t do”. Remember this when you miss out on a property.

Renovating for sale or rent

Property renovation

Speed is also of the essence when renovating – the quicker you can fix up a property, the quicker you can get it back on the market and making money. However, don’t be hasty and don’t cut corners – potential buyers or renters will be put off by rough edges or a poor-quality finish. When doing up a property, always bear in mind the following points:

Consider your ideal buyer or renter

If there’s a golden rule of property development, it’s this – it’s not about you. Every decision you make should be based on ending up with a property that’s going to appeal to as many people as possible.

As veteran property investor and chair of Women in Property Mandy St John Davey notes, “Do not be tempted to over personalise an investment property, and make sure to keep your business head firmly screwed on.” Be particularly careful about using too much colour – one person’s bright and bold is another person’s garish, and while magnolia walls may be dull, they make rooms feel bigger and present a blank canvas that can be customised by whoever buys or rents your property.

It’s equally important not to blow the budget on fixtures and fittings, especially if you’re investing in a mid-priced area. Always bear your target audience in mind, and think about what they would expect. Student renters may not need, appreciate, or want to pay for a swanky bathroom suite, while young professionals may be willing to pay a premium for a stylish and elegant property. Area will always be a huge influence on price though, so check property sites to see what’s selling, and to learn more about what sort of interior is found in higher priced properties.

Stay on schedule

When renovating a property, your key skill will be project management, ensuring that you know when and how each element of the renovation is being tackled, and how much it will cost.

To ensure you can keep track of every little detail and won’t incur the added expense of having to change things during the renovation, Progressive Property co-founder Mark Homer recommends producing a detailed specification sheet that sets out what needs to be changed in each room, what needs to be replaced, what needs to be inspected/tested, and what should be left alone entirely.

You can also take advantage of some of the great project management tools listed below, which make it easy to get an overview of the project, make notes, update progress, and issue instructions on the go.

The bare necessities

Even if you’re not renting to Baloo the Bear, there are still some things that everybody will expect from a rented or purchased home, and will cause plenty of worries and strife if you don’t get them right. These include:

  • The boiler

Until it goes wrong, you won’t appreciate quite how much your boiler does for you. It heats the home, provides hot water for your morning shower, and even pulls its weight in the kitchen too (just try washing up without hot water).

They come in all shapes and sizes, but make sure you do your research carefully – not all boilers are suitable for all properties. The right choice for yours will depend on where it will be stored, the requirements/size of the property, and the existing pipework. Make sure you consider all relevant factors when choosing a boiler for your renovation project.

  • Home security

No matter who buys or rents your property, feeling safe in their own home is likely to rank pretty high on their list of priorities, so make sure this is a key area of emphasis.

This is even more important for a buy-to-let property, as it’s the landlord’s legal responsibility to make sure any rental property meets basic security needs, including doors and windows that can be closed properly and locked. Any money you invest in home security will also reduce your insurance premiums, and while there’s no legal requirement for landlords to have insurance in place, your buy-to-let mortgage provider may require you to take out a policy.

For higher-price properties, your home security needs are likely to go way beyond lockable doors and windows. An intruder alarm should be a must, and you may also want to consider a guard response system and CCTV.

If you’re confused by the latter, then help is at hand – simply click here to start comparing the best CCTV systems and find the right one for you.

  • The kitchen

Exactly how much money you spend on the kitchen will depend on your target market, but it’s a key part of most homes, and a space that needs to be carefully planned. The minimum requirement is a clean space that functions effectively, so think about how the room is likely to be used, practical requirements like storage, and making sure the sink and any appliances are easily accessible.

Remember: it’s a landlord’s responsibility to ensure that all electrical appliances are safe at the start of each tenancy, so make sure they are regularly inspected and upgraded when necessary.

While this may be a significant expense, it will make your property more desirable to renters, and reduce the risk of fire or other problems from outdated equipment. Legally, you must also make sure your appliances are regularly checked for gas safety by a Gas Safe registered engineer, and anyone renting out an HMO (Houses in Multiple Occupation) needs to ensure PAT (Portable Appliance Testing) checks are conducted at least once every five years.

  • The garden

Outside space is a key consideration for many buyers and renters, so if you buy a property with a garden, make sure to maximise it. Again, your target market is key here: families with children are likely to want an unbroken expanse of green lawn, professional couples will want something easy to maintain, while students probably just want a nice place to have a drink in the sun.

Think about the movement of the sun as well – if that old shed in the corner is occupying the sunniest spot, then knocking it down and constructing a pergola could make a huge difference to the usability of the garden, and increase the desirability of your property.

Key takeaways

  • It’s not about you – always make every decision with your ideal buyer or renter in mind
  • Project management is crucial – you need to know exactly what needs to be done, how long it will take and how much it will cost
  • Get the basics right: the boiler, home security, kitchen and garden (if the property has one) are all fundamental parts of a renovation project

Financing your property development

Our dedicated page on property development financing will tell you everything you need to know, but in the meantime, here are five basic options:

  • Cash – Unlikely to be an option when you’re starting out, but one to bear in mind when you’re further along your property development journey.
  • Buy-to-let mortgage – If you want to rent a property out after buying it, then you won’t be able to use a standard mortgage – instead, you’ll need a buy-to-let mortgage. These are generally offered on an interest-only basis, and have a larger deposit, higher interest charges, and bigger fees than a standard mortgage.
  • Buy-to-sell mortgage – Similarly, a standard mortgage won’t be suitable for those planning to buy, renovate, and then sell on a property. A buy-to-sell or flexible mortgage, however, will allow you to sell the property shortly after purchasing it. Of course, you pay for this flexibility in the form of much higher interest rates, higher fees, and a significantly larger deposit.
  • Bridging loan – A bridging loan is a short-term, high interest loan, often used by people who need to buy a property while waiting to sell another. They are also popular among property developers, who can use bridging loans to buy a property, fix it up, and then sell it, paying off the loan and interest in the process. They are a secured loan, so are most suitable for those who already own property or land that the loan can be secured against. You’ll also need a clear exit plan, i.e. a clear strategy for how the loan will be paid off at the end of the term.
  • Property development finance – Generally offered to established property development businesses, this is basically a form of business loan for property development companies, meaning it will generally take into account your turnover and other financial figures.
  • Personal loan – Whether you’ve inherited a property that needs a bit of TLC or just require a little extra cash for light refurbishment, then taking out an unsecured personal loan might be a good option.

Handling your finances

Starting a business takes time, money and effort. Fortunately, accounting software can help with all three.

If you have started developing properties, either to sell on or rent out, you’ll need to make sure you keep an eye on your finances. From paying for materials or contractors – to monitoring incoming revenue and organising your taxes, there is a lot do. There are several options here: you can manually organise all of this yourself, pay for an accountant to help out, or you could use software specifically designed to do all this.

Accountancy software simplifies the often complex processes involved in making sure your finances stay balanced. Much cheaper than hiring external support, this software allows you to keep an eye on your money in a much easier way than doing everything manually.

Take a look at our top-rated accounting software options below:

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Final thoughts

The key thing to not about property development is that it’s not a quick way to make a fast buck – while analysts are cautiously predicting the market to recover over the medium term, it’s going to be a long time before it returns to the sort of massive gains we saw in the past. However, if approached with the right mindset, it can be a good source of long-term investment.

If you’re tempted, begin by diligently completing these six steps, they’ll be crucial to the success of your plans.

  1. Produce a property development business plan
  2. Decide whether you want to use a buy-to-let or buy-to-sell business model (or even a combination of both)
  3. Research your market carefully – you’ll need to know what’s selling, for how much, and what buyers are looking for
  4. Work out your ROI/rental yield, this will give you an idea of how viable your plans are financially
  5. Consider your target market – everything you do should have your ideal renter or buyer in mind, think about what they’re looking for, not what you want to do
  6. Sort out your finance – whatever you want to do, you’ll need cash, so carefully consider the funding options available and work out how you’ll afford the repayments

You’re ready to get started – good luck! is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps to provide free reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

Written by:
Alec is Startups’ resident expert on politics and finance. He’s provided live updates on the budget, written guides on investing and property development, and demystified topics like corporation tax, accounting software, and invoice discounting. Before joining, he worked in the media for over a decade, conducting media analysis at Kantar Media and YouGov, and writing a wide variety of freelance pieces.
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