Hootsuite: Review for small businesses

Our unbiased review of Hootsuite for small businesses. Find out its pricing, features and pros and cons, and see whether it's right for you

Here we put Hootsuite under the microscope, and help you decide whether it’s right for your small business, as part of our look at the best social media management tools on the market today.

You can see the full Top 15 at the link above, or to save time just click the 60-second quote-finder at the top of the page to start comparing media management providers now.

In this article, we will help you work out:


How would Hootsuite suit my small business

Hootsuite Pros – user-friendly, great for beginners, deep-dive analytics, top customer support
Cons – platform can have glitches when posting URLs, some analytics can lag behind
Price from – £16/month
Value for money★★★★
Used by over 15 million people worldwide, Hootsuite is probably the most popular social media management tool on the market today.

This all-in-one platform allows users to curate and schedule content, measure social ROI, run social media ads, and much, much more. Hootsuite provides all the tools you need to manage your social profiles from a single dashboard, and automatically find and schedule the most effective social content.

Unlike many other social media management tools, Hootsuite uses streams rather than an inbox to manage engagement. Streams can be set up for each social network in order to monitor its content. Below you can see how intuitive this system is for digesting all your social media activity:

hootsuite dashboard

What’s more, the platform comes with a default report that shows key metrics on Facebook, Twitter, and Instagram. But you can also build customised dashboards, or just use Hootsuite’s handy templates to monitor engagement.

And, used by over 800 of the Fortune 1000 companies, this social media management tool has got to be doing something right.


Hootsuite’s pricing

Hootsuite offers a number of packages catered to different needs and budgets. Their current selection is:

Plan Social Profiles Price
Free 3 Free (limited)
Professional 10 £16/month
Team 20 £80/month
Business 50 £400/month
Enterprise Unlimited Quotes on Request

To help you decide, here is a more complete break-down of these pricing options:

Limited Free Plan

  • Manage 3 social profiles
  • Schedule 30 posts
  • One user

Professional Plan

  • Manage 10 social profiles
  • Unlimited Scheduling
  • 1 user
  • Bulk scheduling
  • Real time analytics
  • Unlimited RSS integrations
  • £16/month

Team Plan

  • Manage 20 social profiles
  • Unlimited scheduling
  • 3 users
  • Custom analytics reports
  • Team assignments
  • 6 contest templates
  • 1 custom branded URL
  • 1 social media certification
  • £80/month

Business Plan

  • Manage 50 social profiles
  • Unlimited scheduling
  • 5 users
  • Analytic data exports
  • Publishing approvals
  • Premium App integrations
  • Custom branded URLs
  • 4 social media certifications
  • 24/7 priority support
  • Extended training
  • £400/month

Enterprise Plan

  • Fully tailored
  • Price upon request


Hootsuite’s key features

  • Monitor multiple accounts in one place
  • Find and track your top keywords
  • Connect with over 35 social networks
  • Bulk-schedule social media posts in advance
  • Get the low-down with reports and analytics
  • Manage and respond to customers
  • Target posts based on location, language, and demographics
  • Test-drive the software with Hootsuite’s limited free plan


Is Hootsuite for me?

In a nutshell, Hootsuite offers small business owners custom-made solutions for most budgets. If you go for them, you can feel safe in the knowledge you’re with one of the most trusted providers, getting the platform, advice, personalised training, and advanced analytics your team needs to be effective.

To see how Hootsuite compares to the other leading social media management tools for small businesses, you can read our full Top 15 review here.

Or, for our fastest and most personalised comparison tool, fill in the 60-second form at the top of this page, and get yourself some quotes now.