How to start a travel agency
Thinking of getting into the lucrative travel business? Then check out how to make everyday a holiday with our travel agency guide...
Important things to understand when starting a travel agency are:
While the emergence of no-frills airlines and websites like Lastminute.com and Expedia have had a notable effect on the workings of the travel industry, the business is still thriving. In fact the economic downturn failed to make a notable dent and as the UK continues to grow, for the discerning travel agent who can quickly adapt to changing trends in the industry, things are definitely on the up.
You won’t be able to compete with the big brands on price so it is all about what you can offer over and above that as the service that an independent agency can offer will be one of your must appealing attributes to the public. This is where customer service is so important, what differentiates your business from others.
Overall quality of service is a key aspect.
The travel agency market
Setting up as a travel agent shouldn’t be confused with being a tour operator. The difference is that the former sells the holidays while the latter organises them. It’s possible to set up as an independent tour operator but there is a lot of competition for big firms that have the buying power to keep prices lower. Travel agency ideas could include bespoke holidays on a particular theme or to a particular region – think about what will make you stand out.
By choosing a competitive industry you are inevitably resigning yourself to a high degree of hard graft. And you may not have the time to take advantage of the attraction of free or discount holidays at the start – in fact, there are few, if any, small businesses which afford you much respite in the first couple of years. So your motivation needs to be linked with the work and the service you are providing.
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You will be actively dealing with people all day either on the phone or in person – which is demanding even if you are naturally interested in people. But if you don’t have the stamina or the inclination for this kind of work, owning a travel agency may not be for you.
Travel agencies are more about selling advice to your clients than holidays. Your customers want to be reassured they will be able to hire a car, go walking or get vegetarian food, so being able to provide this personal touch will be essential.
You don’t necessarily need to have experience of the industry. As with most things it may help, but the most important thing is to be prepared for a steep learning curve.
For added security, you may want to consider a travel agency franchise (examples include The Travel Franchise, The Global Travel Group and GoCruise); find out more about their offerings in our franchise directory.
Ready to get started? Find out everything you need to know about how to start your own business here.