Catering platform City Pantry raises £300,000

Online catering platform, City Pantry, has raised £300,000 in a seed round led by innovation hub TrueStart.

Launched in 2014, the start-up allows corporate firms to order catering from local independent food sellers – such as pop-up cafes, delis and street vendors – and have it delivered directly to their office.

The London-based business is aiming to disrupt what it sees as a “tired corporate catering scene”, and take a bite out of the the estimated £8bn UK market.

The funding will be used to further develop the company’s digital service for its customers, and expand its supplier base as it explores new areas in corporate catering.

Stuart Sunderland, founder of City Pantry, commented: “With this investment we’re able to continue on our mission to make corporate catering better.

“When people think of the word ‘catering’ they tend to think of egg mayonnaise triangles and vol-au-vents and this is probably fair because the industry hasn’t really moved on that much since the 90’s.

“We are trying to change this by giving large companies the ability to access people that make amazing food, and making it easy and pain free to order this awesome food.”