Best dropshipping products to sell in January 2025

January is a time of optimism for consumers. Faced with the Winter Blues, this month is when many of us roll up our sleeves and start a new hobby, pick up healthier habits, and try to get our lives in order after a busy Christmas holiday.

At least, that’s what our shopping baskets would have you believe. In January, consumer wishlists are all about being aspirational — and it’s not all just diaries and calendars, either.

Below, I’ve used Google search data and Amazon bestseller lists (plus a quick straw poll of my office colleagues) to pull out the top items that will be trending this month. From soursops to a bento box, discover how to stock your dropshipping inventory for a profitable 2025. 

1. Upholstery products

DIY content is on the rise. Thanks to the popularity of home makeover ‘before and after’ videos on social media, more of us are seeking out upcycled furniture, or buying pre-loved curtains and chairs, as we seek out unique items with a bit of wear and tear. 

Often the downside of taking home a vintage cream sofa however, is the smell that’s attached to it. Upholstery deodorisers are a cleaning product for eliminating odours from upholstered furniture (such as cigarette smoke or cat hairs) sofas, chairs, and car seats. 

According to data from Exploding Topics, searches for ‘upholstery deodorisers’ grew by 4,200% in 2024. Related products, such as beeswax furniture polish (currently on Amazon’s bestseller list) will also likely remain popular as Brits kick the year off with a new hobby.

2. Soursop bitters

‘Tis the season to be healthy and well. In January, Brits are catching coughs and colds, and feeling sluggish after holiday dieting (plus, we’re out of Christmas prosecco to self-medicate with). That’s why this month, cures and remedies are a safe, profitable bet for dropshippers.

Soursop bitters are the next big wellness trend that has been on the rise throughout 2024. Made from the soursop fruit (also known as graviola) that’s native to Sri Lanka, and combined with other herbal ingredients, it’s traditionally used to support digestion.

Interest in soursop bitters has been steadily growing by 809% since the start of this 2022, with searches peaking at 110,000 at the end of last month. Another bonus? Soursops are vegan, which means their conquering of the market is also perfectly timed for Veganuary.

3. Mindfulness journals

2025 calendars and diaries will dominate consumer shopping baskets in January (no prizes for guessing why). Dropshippers should avoid this category, though. You’ll be competing with large retailers for orders, many of which will be offering items at discounted prices.

Wellness journals are a better choice for stationary stans. Ahead of Blue Monday on the 20 January, Brits will be taking steps to prioritise their mental health, jotting down their feelings in bullet journals and notebooks. You could sell personalised covers for that extra touch.

Google Trends data shows that searches for ‘wellness journals’ spiked upwards at the start of December, peaking mid-month. These products are also low-cost to source as plenty of dropshipping suppliers offer them; a great lean business model to maximise your profits.

4. Shilajit honey

What the heck is shilajit honey? If you haven’t heard of this male wellness trend yet, you’ll likely be seeing it everywhere in 2025. Shilajit is a sticky substance that comes out of the cracks in high Himalayan mountain ranges. Locals reportedly chew it down in order to reduce altitude sickness. But studies also suggest it can help to improve sperm count.

Internet searches for shilajit honey have risen by 809% since mid-2023; steeper than an ascent up Everest. But before you add this to your inventory, a note of caution.

Authentic shilajit comes from Asia, so make sure your wholesaler is based near Nepal or India. Similarly, be careful when marketing a product that claims to have health benefits. Avoid making unsubstantiated claims, or you could face accusations of false advertising.

5. Bento boxes

We all have our New Year resolutions. For many consumers, that means finally ditching the expensive meal deals and taking a packed lunch to work or school (especially if you’re one of the poor souls who is being forced to return to the office this January).

Established brands have helped to feed this trend. Startups analysis finds that searches for ‘Bento lunch boxes’ (a Japanese-inspired box organised into different sections for you to portion your food) increased by 421% last year. But you could also flog basic kitchen storage containers for those who don’t have the time or energy to organise last night’s leftovers.

Another idea is to track down a supplier that specialises in used lunch boxes. Searches for ‘lunch box 90s’ surged by 829% in 2024. It’s a slightly niche market, but what you lose in time searching for wholesalers, you could gain in answering an unmet customer need.

6. Home workout gear

From pilates to pull-ups, most of us like to start our years by renewing our vows to get fit. We’re still in a cost of living crisis, though, so rather than expensive gym memberships or carbon-plated trainers, at-home workout equipment is set to be all the rage this January.

Weighted hula hoops are currently topping the Amazon bestsellers list for sport and fitness this month, while a set of resistance fitness bands and something called a Boxing Reflex Ball are not far behind. You could also stock small ticket items such as sweatbands or insoles.

Similar to the stationary category, fitness will be a crowded market this month. Take steps to optimise your online presence, such as encouraging customer reviews. This will also give you valuable customer feedback that you can use to create a stock forecast.

7. Craft materials

Ending off this list is a guaranteed winner for January: arts and crafts materials. The crafting tag on TikTok has over 900 million posts, while Startups research shows that online searches for ‘clothing patterns’ are up 30%. Analysts are calling crafts the new ‘it girl’ trend.

The crocheting hype will likely continue, spurred by January’s knitwear-friendly cold weather. Yarn, pins, and tape are all trending on Amazon. Crochet starter packs are a safe bet given the many newbies who will pick up their first pair of hooks as a New Year resolution. Air-dry clay is also in vogue as a simple to use material that doesn’t need firing in an oven.

For this category, your target market should be social media users, given the strong crafting community that has built up on video platforms. If you’re not set up already, check out our guides to TikTok dropshipping, as well as Instagram dropshipping, for tips on getting started.

For year-round sales success, check out our guide to the top dropshipping products to sell online for maximum profit.