Four femtech startups you need to know about Is the future female? We list the top femtech companies that are leading the charge and making a real difference in 2025 and beyond. Written by Emily Clark Published on 23 January 2025 Our experts We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Written and reviewed by: Emily Clark Writer Direct to your inbox Sign up to the Startups Weekly Newsletter Stay informed on the top business stories with Startups.co.uk’s weekly email newsletter SUBSCRIBE Being a female founder is never an easy task. Amid problems like the UK’s current gender funding gap, alongside a lack of representation in C-suite roles, it’s no secret that the world of entrepreneurship is much tougher on women. Even in a sector like femtech, an industry supposedly tailored towards women’s health, women founders have struggled to break through. Controversially, the world’s biggest femtech startup was founded by, led by, and funded by men. That could be about to change.Below, we’ll list the top UK femtech startups from this year’s Startups 100 Index. All are led by women CEOs who have turned frustration into inspiration. Together, they are working to redress the playing field for a female-led femtech future in 2025.1. Luna DailyFounder: Katy CottamFeminine hygiene isn’t something we should shy away from, yet there’s a lot of social stigma around it. What’s more, the industry continuously produces ‘fixes’ that often only induce shame, rather than educating consumers on intimate care and health.Luna Daily was born from Katy Cottam’s personal frustration with this issue. The Luna marketplace sells a range of microbiome-balancing body care products suitable for all skin types (and vulvas) to reconnect women with their entire bodies.Developed with expert dermatologists and gynaecologists, Luna’s product range makes a strong statement. No more hiding bottles in the bathroom cupboard. It’s raised £4.7m so far, plus partnered with Sephora, and Luna Daily is poised for loud and proud growth in 2025.2. HormonaFounders: Karolina Lofqvist and Jasmine Tagesson80% of women suffer from hormone-related issues, yet access to effective hormonal healthcare is almost impossible. Current practices involve only testing the first day of a menstrual cycle, leading to inadequate results and misdiagnosed hormonal problems.Karolina Lofqvist experienced this first-hand. But after being repeatedly brushed aside by doctors, she knew something had to change. She developed Hormona, a digital platform that provides a menstrual tracking app, wellness tests, and hormone support supplements.Excitingly, Hormona is also developing the world’s first at-home hormone testing kit, a true breakthrough that not only landed it $2.8m in funding, but has also gained notice from major publications including the BBC, Marie Claire UK and Vogue.3. UnfabledFounder: Hannah SemanoFor decades, women’s health, particularly hormone-related problems like Polycystic Ovary Syndrome (PCOS), has been neglected or treated as a minor issue, leading to many women struggling alone and, importantly, a major gender data gap in medicine.With a mission to close the gap head-on, Hannah Semano developed Unfabled. The platform offers sustainable, personalised products tailored to women’s needs, including menstrual care, sexual wellness, and hormonal symptom care.Semano’s work saw the company land $1.6 million in seed funding in February 2024. Having so far launched in 50 Boots stores, and grown a user base of over half a million, it’s helping to take the (once-taboo) women’s health category into the mainstream in 2025.4. Asan CupFounder: Ira GuhaAfter discovering the dire impact of period poverty in the global south during a trip to India, Ira Guha developed Asan Cup, a menstrual cup made from 100% medical-grade silicone and featuring a unique ring for easy removal.Offering leak-free protection for up to 10 years, Asan also has some serious sustainability creds. In 2024, it stopped over 100 tonnes of disposable pads and tampons from entering landfills.It also launched a period tracking app that allows users to record their cycle, making Asan the first company to design and build a period tracking app built by an all-female team.But beyond product sales, Asan’s core values are all about social impact – earning it the runner-up spot for our Social Impact Award – reflected in the fact that it has donated thousands of cups to women and girls in need. Putting purpose ahead of profit, it’s a great example of what ethical innovation looks like in 2025.What will femtech look like in 2025?Women founders face a lot more challenges compared to their male counterparts. However, these companies and their stories prove that there are spaces where female entrepreneurs are leading the way, particularly in the relatively new femtech industry.The numbers don’t lie either. As of August 2024, there are 1.6 million female-owned businesses in the UK, a 76% increase compared to 2003. What’s more, the femtech market specifically is expected to hit $20 billion by 2030, while businesses generate approximately £700 million in estimated turnover with an annual growth rate of 30%.Whether for helping underserved communities, tackling female health issues, or normalising uncomfortable topics in women’s health, every company on this list deserves to be recognised for its extraordinary dedication and commitment to improving the lives of women. Don’t forget – our Startups 100 Index for 2025 is full of promising businesses that are setting the stage for innovation in 2025. Share this post facebook twitter linkedin Tags News and Features Written by: Emily Clark Writer With over 3 years expertise in Fintech, Emily has first hand experience of both startup culture and creating a diverse range of creative and technical content. As Startups Writer, her news articles and topical pieces cover the small business landscape and keep our SME audience up to date on everything they need to know.