How to open a coffee shop business: 5 simple steps
Think you can serve up a better brew than anyone else? Follow this bite-sized guide for invaluable tips on opening a coffee shop
Over the past couple of decades, the UK has been catching up to its continental European cousins in embracing café culture – an explosion in coffee chains has meant that a high street without a Costa or Starbucks is a strange sight indeed.
And the coffee shop industry continues to thrive; presenting a range of opportunities for budding entrepreneurs with coffee shop ideas. 2016 research from Mintel reports that the UK coffee shop market has enjoyed its biggest period of growth since 2008, when the market was valued at £2.2bn, to reach a value of £3.4bn in 2016.
Sales made by coffee shops in the UK are also on the rise. Between 2015 and 2016 sales increased by 10.4% – the biggest year-on-year boost witnessed in the last five years.
Coffee shops are big business, and consumers are constantly on the hunt for the intimacy only an independent provider can offer.
Before we explore each step to help you capitalise on the coffee shop market in more detail, the five steps to opening a coffee shop are:
- Have a great coffee shop idea
- Get valuable work experience in the coffee shop industry
- Find a location for your coffee shop
- Decide on your coffee shop size
- Know your food safety
Now read on to find out what opening a coffee shop requires…
Have a great coffee shop idea
There’s no point trying to make an impact as a generic high-street coffee shop – the largest chains have that sector of the market well covered, and can afford to undercut you with better prices.
Developing a unique identity is, therefore, crucial – give consumers a reason to choose your establishment over a generic high-street café by pushing your independent credentials.
Coffee Republic co-founder Sahar Hashemi OBE agrees. Hashemi, who grew the coffee shop chain to annual turnover of more than £30m before exiting in 2001, started the business after “putting herself in the customer’s shoes and trying to find a good coffee bar”:
“Make it all about your customers – see your business through your customer’s eyes. Think about delighting your customers, it seems like a flaky word – ‘delighting’ but it’s a powerful thing to do as when you think this way all the great opportunities come in to view.”
Think about who your target customer is, what they’re looking for in a coffee shop and undertake research of the market and emerging trends.
Coffee shop ideas
Perhaps you could offer a selection of unusual or ethically-sourced brews, cold brews, or provide reading materials or other diversions to offer customers a more ‘homely’ experience than the sterile environs of a Starbucks.
Generally, though, the byword should be quality – doing something better, and with more care, than a comparable high-street coffee shop would. There’s been a recent trend in quirky coffee shop ideas from London’s first ever cat cafe to a cafe serving only breakfast cereals, so make sure you find your cafe niche!
Get some work experience
If you’ve never worked in a café or coffee shop before, you should spend at least a few weeks – if not months – working in one to properly understand how to run a coffee shop and the work that’s required to get it off the ground.
You can also use this time to gain invaluable insider tips on how to make your coffee venture a success. As long as you’re not going to set up in direct competition with them, you will find many coffee shop owners surprisingly helpful.
Choose your coffee shop location
Location is crucial: two-thirds of people buy coffee when they’re on their way somewhere else, so it makes sense to pick a location with high footfall.
This will obviously be expensive, though – you might decide to move to a more spacious location off the beaten track, spending the money you save on buying in better beans and improving the quality of your coffee.
Generally, though, you should look to where the largest chains such as Costa, Starbucks and Caffe Nero are setting up – these areas will have been carefully selected for drawing in large amounts of customers, some of whom could be pried away in search of an independent alternative.
Decide your coffee shop size
Are you going to set up a kiosk for busy commuters to get their caffeine fix, or a spacious, sofa-laden suite in which people can relax and meet with friends?
Think about what you need when choosing your coffee shop premises, and how many customers you expect to host. Some of this might depend on your coffee shop idea and what space and equipment you need to implement that (and of course, the potential costs). Some rules of thumb to guide you:
- Small coffee shop (15-45 people seated – known as covers): 500-1000sq ft
- Medium coffee shop (45-100 covers): 1000-2000sq ft
- Large coffee shop (100+ covers): 2000sq ft +
Know your food safety
As with any business where you will serve food and drink to the public, you need to be keenly aware of the relevant law. The Food Standards Agency (FSA), the government body that regulates food safety in the UK, produces the ‘Safer Food, Better Business’ leaflet which contains key pointers on serving food, including cooking, cleaning, chilling, management, contamination and keeping a food diary.
You should also learn the Hazard Analysis Critical Control Point, or HACCP, which is an internationally-recognised method for identifying the most common food safety hazards in a preparation process.
For a detailed step-by-step guide on how to run a coffee shop and coffee shop ideas, read our comprehensive guide on how to open a café.