20. SuperJam

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Founder: Fraser Doherty
Website: www.superjam.co.uk

Fraser started making jam for fêtes and fares at the tender age of 14, but in 2007 he turned his jam-making into a fully-fledged business venture after securing a deal with Waitrose to stock his range.

Since appearing on our first Startups 100 list in 2008, Fraser has taken an active role in enterprise promotion and is a regular on the entrepreneurs’ speaker circuit. Not content with becoming the youngest person ever to become a supermarket stockist, he also launched a philanthropic arm to the company, hosting tea parties for housebound elderly people. This year also saw the launch of The SuperJam Cookbook featuring an interesting selection of jam-related recipes.

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