45. Peachy Pink

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Founder: Shazia Awan
Website: www.peachy-pink.com

A long-term fan of shapewear underwear, Shazia wanted to develop a product that would be an improvement on the thick and uncomfortable anti-cellulite products currently available on the market. She wanted something that was lightweight, easy to wear, and that looked good so came up with her own product: Peachy Pink.

At 62 denier, the product is said to lift the bum by up to three inches and helps reduce cellulite. After just one week of sales, Debenhams said Peachy Pink was one of the fastest growing items ever sold in the underwear department. The product has been featured on GMTV and covered in The Daily Mail and Closer magazine.

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