46. New You Boot Camp

New You Boot Camp is the UK’s first women’s military-style, residential ‘luxury’ weight loss boot camp

Founders: Sunny Moran and Jacqui Cleaver
Website: www.newyoubootcamp.co.uk

New You Boot Camp is the UK’s first women’s military-style, residential ‘luxury’ weight loss boot camp. It offers ongoing support to help customers reach their goals, and prides itself on being anything but a ‘quick fix’.

The company was founded in December 2007 by Sunny and Jacqui, who both have experience running their own businesses, Raw PR and Innovate Events. From the start, demand has outstripped supply. The pair originally planned just nine boot camps a year. Instead, they had to schedule a hectic 49 in their first year alone.

Startups 100 by Startups.co.uk