52. Medikidz

Medikidz produces comic-style books explaining medicine in a way that young people can understand

Founders: Dr Kate Hersov and Dr Kim Chilman-Blair
Website: www.medikidz.com

Medikidz produces comic-style books explaining medicine in a way that young people can understand. Doctors Kate and Kim came up with the idea for the business while working as paediatricians. They found it frustrating that they were unable to provide young patients with appropriate resources to educate them about conditions they had been diagnosed with. Within months of launching, Medikidz secured partnerships with several global publishers including Harper Collins, and in the summer of 2009 100,000 copies of the ‘Medikidz explain Overweight’ book were distributed to 30,000 UK schools.

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