59. HearingDirect.com

Offering customers a range of hearing aid products for a fraction of the price of high street outlets

Founder: Jamie Murray Wells
Website: www.hearingdirect.com

HearingDirect.com is the latest offering from Jamie, who started online specs retailer Glasses Direct in 2001 at the tender age of 21, and has since grown it into a £10m turnover business. Applying the same model to hearing aids, Jamie’s new site offers customers the same products for a fraction of the price of high street outlets. The average price for fitted hearing aids on the high street runs into the thousands but HearingDirect.com prices start at £99.

Startups 100 by Startups.co.uk