62. Cognitive Match

Cognitive Match provide superior, dynamically optimized advertising across all platforms - Mobile, Tablet, FBX, PC and beyond

Founders: Glen Conybeare and Alex Kelleher
Website: www.cognitivematch.com

Using the latest advances in artificial intelligence, learning mathematics, psychology and semantic technologies, Cognitive Match, which has impressive backing from Dawn Capital, connects individuals with content in real time. By analysing behaviour on the web, this sophisticated company allows businesses to increase their profitability by serving more relevant content in real time.

Alex has a degree in experimental psychology from Oxford, and previous business ventures include Vivid Edge and personalisation and analytics software innovator, Touch Clarity, of which Glen was consulting director. Glen is also involved in online poker outfit Mansion.com, and Generator Consulting.

Startups 100 by Startups.co.uk