66. Pure Solo

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Founders: David Kaplan and John Thirkell
Website: www.puresolo.com

Fans of old fashioned ‘play along’ records, trumpeter John and retired Goldman Sachs financier David launched Pure Solo in September 2008. Providing an easy platform for musicians and singers to record online over high quality backing tracks with professional accompaniment, the iTunes-style service also allows musicians to share their recordings.

The Pure Solo ‘breakthrough moment’ came when they partnered with FreemantleMedia Ltd to launch and power The X Factor Karaoke, which has proved enormously popular.

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