77. questionwhy

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Founders: Caroline Swarbrick and Marie De Ryck
Website: www.questionwhy.co.uk

The company offers an affordable, ethical and trend driven design service focusing on homewares and fashion accessories. The founders of questionwhy work with businesses creating product collections designed with a commitment to FairTrade and eco-friendly production methods. Eco designers Caroline and Marie found the germ for their idea on a volunteer trip to Nepal. There they worked with a FairTrade company, designing fashion collections as part of an employment initiative to prevent human trafficking.

Since returning home in March 2008, they have developed the questionwhy company alongside working for Oxfam GB, which informs their FairTrade and development knowledge. The pair also sell their own questionwhy fashion collections online.

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