93. Yu-foria

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Founder: Leo Bedford
Website: www.yu-foria.com

Yu-foria sells fat-free frozen yoghurt from its outlets in Covent Garden and Soho. Founder Leo took the concept from an existing American model and with the help of several loans set up the Covent Garden site in 2009. The company isn’t Leo’s first business either. He also set up events company Itchy Feet which runs club nights around the country. Leo says the biggest challenge he’s faced while setting up his businesses is lack of experience but says he’s enjoyed learning as he goes. The ultimate goal now is to grow the Yu-foria brand and one day own a huge skyscraper!

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