57. Evrythng

The pioneering managed applications provider ‘making products smart’

Founders: Niall Murphy, Andy Hobsbawm, Dom Guinard and Vlad Trifa
Founded: January 2011 (launched October 2012)
Website: http://www.evrythng.com/

The first of its kind, Evrythng is a software company that connects seemingly unresponsive and inanimate physical objects to the web. Founded by Digital Hall of Fame inductee Andy Hobsbawm and Niall Murphy, who co-founded The Cloud, the disruptive provider specialises in a new technology which enables its clients to give their products Active Digital Identities™. This creates a new realm for the marketing industry as it allows customers to ‘check-in’ to products as they use them. Its tracking software also provides product developers and customers with real-time analytical data as products are made, used and sold with the intention to encourage users to actively engage with brands. It has already proved exciting to investors with Atomico and several angels backing $1m into the firm in November 2011.  Now working with five global brands including premium drinks provider Diageo and confectionary and food specialist Mondalez, the innovative company is set to expand internationally over the next year with a US office and new clients in the pipeline. The ambitious business plans to change the future of the internet forever so watch this space…

Startups 100 by Startups.co.uk