The world’s first nature-based data analytics company ‘making location relevant’
Founders: Alex Polyakov and Alexei Poliakov
Founded: February 2013 (April 2013)
After more than 10 years of scientific research on cell behaviour in nature and humans, Polyakov and Poliakov came up with an idea to invent a new method of audience discovery. Locomizer and the nature-based algorithm behind it is the final product of that idea. Using its specialised algorithm, the company enables businesses to better understand their customer profiles by providing them with accurate user interest profiles generated by the places and surroundings where they spend their time. The concept behind it being that our real-life interests and preferences are a ‘product of our local footprint’. Launched only recently with £150,000 of seed capital from business angels, the company has already signed five major clients to its service and has a series of growth plans in place. Over the next year it’s looking to expand its engineering team which in turn will help develop the scale-up of its commercial infrastructure. It also has strategies in place to execute full-scale launches of its personal location data service with select commercial partners.