77. Sassy Bloom

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  • Henry Williams

Founders: Darren and Hollie Sassienie
Founded: November 2013
Website: www.sassybloom.com

At 21 weeks pregnant, Hollie Sassienie discovered she had a rare, incurable and life threatening progressive lung and heart disease. She was given a 50% chance of survival. At times it was touch-and-go in the hospital but eventually both mother and baby pulled through and Hollie received a gift box of specially selected goodies for her new baby from her close friends. Wanting other new parents to enjoy the experience of receiving such a box, she and her husband Darren launched Sassy Bloom.

The company delivers monthly care packages to new parents and their babies, with each box handpicked and tailored to your baby’s age, stage of development and gender. Starting from just £23 a month, Sassy Bloom claims each of its boxes have a retail value of between £40 and £70 and also include personalised items and bonus gifts for mums.

After some early exposure on Dragons’ Den, the business has gone on to achieve fantastic PR, 16 awards and impressive revenue growth, with £1.5m projected for 2016.

Not content with being a successful business in its own right, the service is also aiming to raise £100,000 for a number of charities including the Pulmonary Hypertension Association, the UK charity helping Hollie deal with her life changing disease.

Sassy Bloom is keeping tight-lipped about his plans for the next 12 months but promises some “very exciting times” on the horizon: “You should definitely watch this space”.

Henry Williams

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