Cheese, chocolate, charcuterie; This online marketplace lets you order exceptional artisan food directly from independent local producers
Founders: Stefan Porter and Nicholas Ford
Founded: February 2014 (launched June 2014)
The benefits of eating local produce are undeniable – it’s fresh, high quality and supports independent producers. But for those who don’t live near a local farm shop or have time to visit one, it’s not always a valid or viable option.
This is where Heartier (recently re-branded from Market Porter) comes in.
On a mission to bring fresh local foods and quality-hungry consumers together, this online marketplace uses a clever algorithm to connect customers with nearby artisan suppliers.
Its co-founders, university friends Stefan Porter and Nicholas Ford, developed the idea after Porter grew frustrated with the quality of supermarket meat. Working as a senior buyer for Lidl, he saw how the convoluted supply chain resulted in days-old meat being stocked on the shelves. While Ford, a tech and media investment banker, believed that technology held the key to improving the supply chain.
And improve it they have: Heartier now advertises food that can be cut fresh to order and delivered within 24 hours. By not holding any of the stock itself, the unique business ensures that not a single slice of cheese or chunk of chocolate goes to waste – orders are simply passed on to its partnered suppliers, who gain an important additional revenue stream in turn.
The innovative start-up is already profitable and achieved £1m turnover in 2016 from its customer base of 25,000.
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Over the next year, Heartier is looking to sign up more suppliers with an intention to become “even more local” to customers across the country. Eventually, the promising start-up plans to rival global food giants “using the power of local producers”.