41. Kaizen

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  • Megan Dunsby

Founder: Peter Campbell
Founded: January 2014
Website: www.kaizensearch.co.uk

In the digital world it's easy for brands to get left behind, especially if they fail to ensure they are visible on search engines and generate enough press coverage.

Kaizen, a data-driven digital marketing agency, helps brands stay on top of their digital game by providing search engine optimisation (SEO)-based content marketing campaigns which incorporate technical benefits alongside PR copy.

As opposed to traditional marketing agencies – who “don't fundamentally understand technical SEO” – Kaizen helps brands achieve their content and SEO strategies with its specialist team of 10 ‘marketers for hire' including designers, web developers, PR executives, and content experts.

For brands who already have in-house digital teams, Kaizen assists in providing the “scale needed for them to implement their vision” and offers flexibility for clients to use its services “as and when they need”.

The brains behind Kaizen – which now works with 18 major brands including Symantec, River Island and Thomson Holidays – is 29 year-old Peter Campbell; a web dev and SEO aficionado who started coding at the age of 11.

Having built Kaizen from scratch out of his bedroom with no funding three years ago, Campbell's agency has doubled revenue every year and expects to achieve over £1m turnover this year with a recruitment drive underway to grow to a team of 15 over the next six months.

While expansion is Campbell's “short-term goal” for Kaizen, long-term the entrepreneur is eager to develop a larger technology offering and wants to create a dedicated content management platform that could be supplied to other agencies and clients.

In Campbell's own words, he is keen to see “Kaizen be as disruptive as brands like Apple and become the global leader in what we do – innovative and fresh, always pushing the limits of the market to see next step can be taken.”

Megan Dunsby

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