75. Pouch

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  • Henry Williams

Founders: Benn Corrigan, Jonny Plein, and Vikram Simha
Founded: May 2015 (Launched September 2016)
Website: www.joinpouch.com

UK shoppers like a deal: more than 850 million searches were made for voucher codes in 2017.

But too often finding them can be a wild goose-chase through the internet and they can often be fake or expired.

Young entrepreneurs Benn Corrigan, Jonny Plein, and Vikram Simha are here to help savvy consumers find legitimate voucher codes with their free browser extension Pouch.

The tool automatically shows the best available vouchers for more than 3,500 retailers and negotiates exclusive offers for its users.

Unlike voucher websites – which “often store loads of fake or irredeemable voucher codes” – the Pouch extension gives users authentic voucher codes automatically as you shop so you don’t have to browse around. This customer retention also means that retailers are more likely to secure a sale.

Impressively, more than 100,000 people have downloaded the extension while Pouch has helped to improve conversion rates for some of retail’s biggest players including Made.com, ASOS, Debenhams, Gap, Amazon, Currys, Argos and John Lewis.

Pouch also holds the rare distinction of securing offers from all five Dragons on Dragons’ Den – which has only happened three times in 14 years – with £75,000 investment in exchange for 18% equity split between Tej Lalvani, Jenny Campbell and Touker Suleyman.

The appearance also gave the business a significant PR boost: a week after the BBC episode aired it had acquired 60,000 users and appeared in articles everywhere from The Sun, to Forbes, The Telegraph, and the Times.

On a mission to become the best money-saving tool in the world, Pouch hopes to have one million users by Christmas and to have expanded into Germany, Australia, the Nordics, Canada and France

Henry Williams
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