A far cry from sad, own-brand guacamole, Holy Moly Dips uses quality ingredients and innovative processes to bring delicious avocado-based dips to the masses
Founders: Thomas Walker, Gareth Booth
Founded: 2017
Website: www.holymolydips.com
The product of a wine-fuelled argument between two friends over coriander, it’s fair to say that Holy Moly Dips, founded by Thomas Walker and Gareth Booth, had a slightly unconventional start.
But with smashed avocado forming the base of Holy Moly’s curated selection of four dips, here we have a company who put itself in the right place at the right time – delivering riffs on the stereotypical millennial foodstuff that are as good (read: better) as the stuff you’d make at home, and without any unwanted extras found in convenient supermarket versions.
Holy Moly dips are made using sun-ripened Hass avocados from Mexico, and contain no dairy, gluten, sulphites or preservatives. It’s the first UK company to make use of an innovative HPP or ‘cold pressing’ technique – “a game changer” – that gives their products a 30-day shelf life, the natural way.
This commitment to what goes in (and, crucially, what’s left out) of their dips has seen Holy Moly scoop the highly coveted title of number one rated guacamole in the UK, and with partnerships with Waitrose, Sainsbury’s, Tesco, Wholefoods and Ocado already under its belt, the company is showing no signs of slowing down.
The Holy Moly team is currently busy testing out new products, all of which will follow their strict ‘no nasties’ approach. Watch this space!
