51. Brand Advance

A triumph of diversity helping brands see growth within demographics outside of the ‘mainstream’.

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Founder: Christopher Kenna
Founded: 2017
Website: wearebrandadvance.com

Up nine spots from last year, Brand Advance is going places in a big way. The company is a global diversity media network that helps organisations including the NHS, Kiehl’s, and Chappy to improve their brand and reach more people.

The innovative startup was founded by Christopher Kenna in 2017, after he grew frustrated with the number of advertisements that weren’t being seen due to outdated marketing practices and a lack of different perspectives.

If you want evidence that Brand Advance is doing everything right, its clients include some of the biggest-hitters in the business world including the actual biggest-hitter: Apple.

Through a combination of high-performance data and analytics, and its huge network of more than 500 publishers, the firm generates results for clients by exploring new channels of communication that are often untapped by market rivals. This includes collaborating with in-house creative marketing teams to ensure that any content or assets that are produced are first checked by a team of diversity experts to make sure that its messages can be reached by as many communities as possible.

How? Simply by recognising and celebrating the increasing diversity of modern-day society. This approach has helped the firm to win contracts and awards including the ‘Diversity & Inclusion company of the year' category at The Drum Awards for Marketing 2021. Plus, if you want more evidence that Brand Advance is doing everything right, its clients include some of the biggest-hitters in the business world including the actual biggest-hitter: Apple.

Kenna started Brand Advance after he grew frustrated with the number of advertisements that weren’t being seen due to outdated marketing practices and a lack of different perspectives.

So, if you want help from people who aren’t scared of directly addressing the religious, racial, and LGBTQ+ minorities – if you want to reach as many customers as possible, basically – Brand Advance is the way to go.

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Ross has been writing for Startups since 2021, specialising in telephone systems, digital marketing, payroll, and sustainable business. He also runs the successful entrepreneur section of the website.

Having graduated with a Masters in Journalism, Ross went on to write for Conde Nast Traveller and the NME, before moving in to the world of business journalism.

Ross has been involved in startups from a young age, and has a keen eye for exciting, innovative new businesses. Follow him on his Twitter - @startupsross for helpful business tips.

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