2. Cera

Using smart technology, Cera tracks and monitors the health of its users, enabling families, carers and medical professionals to instantly know about changes in health and well-being status via their app.

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Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by:

Founder: Ben Maruthappu
Founded: 2016
Website: ceracare.co.uk

With the COVID pandemic pushing NHS hospitals to breaking point over the last eighteen months, it’s no surprise in-home healthcare has become integral to families across the UK requiring support for their loved ones.

Digital-first healthcare company Cera delivers this support efficiently, with its 10,000 staff attending 40,000+ healthcare visits a day, providing nurse and carer visits to patient homes, medication delivery services, and telehealth phone consultations. As of October 2021, Cera has delivered 10 million visits since the start of the pandemic.

Its state-of-the-art technology predicts and can even prevent health deteriorations before they occur, responding to more than 5,000 ‘high risk’ alerts a day for conditions like dementia and diabetes.

Launched in November 2016, Cera’s innovative digital platform arranges homecare visits within 24 hours, taking into account customer preferences and requirements. Its state-of-the-art technology predicts and can even prevent health deteriorations before they occur, responding to more than 5,000 ‘high risk’ alerts a day for conditions like dementia and diabetes.

What’s incredible about the platform is that it claims its carers respond 30x faster to health deteriorations than traditional care companies, reducing the need for unnecessary hospitalisations and enabling quicker treatment.

The platform has also helped reduce hospitalisations by up to 51%, proving a key figure in trying to protect the NHS from being overwhelmed during the pandemic.

Given this, it’s no surprise Cera has grown 100x over the past two years, and its jump from 24th position in last year’s Startups 100 to runner-up this year is well deserved.

This industry disruptive, life changing technology has been so important during the pandemic, and there’s no doubt Cera has saved lives – delivering in-home healthcare services to the equivalent of 40 NHS hospitals or 1,000 care homes every day. The platform has also helped reduce hospitalisations by up to 51%, playing a key role in preventing the NHS from being overwhelmed during the pandemic.

Cera will only continue to grow, and after securing 140+ NHS and government contracts and creating 10,000 jobs in the past year, this brilliant startup is on its way to becoming one of the largest healthtech companies in Europe.

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Ross has been writing for Startups since May 2021, specialising in sustainable business and telephone systems. He also runs the successful entrepreneur's section of the website.

He's previously written for Conde Nast Traveller and the NME and is passionate about music, sustainability, and travelling. Follow him on his Twitter - @startupsross for helpful business tips.

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