38. Dragonfly AI Dragonfly AI helps brand and creative teams optimise the effectiveness of visual content across any channel with AI-powered insights Helena Young December 15, 2021 2 min read About us Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by: Helena Young Senior Writer Founder(s): David Mitchell, Mark BainbridgeFounded: 2018Website: dragonflyai.coVisual, eye-catching images are one of the most important tools in a company’s marketing arsenal. The right, attention-grabbing logo can be enough to get all consumer eyes on you.Dragonfly AI helps brands to get their content noticed using a combination of neuroscience and AI-powered tools to gain insights into the many ways that customer attentions can be turned. The clever automations of the DFAI technology are simplifying the process for the end user. Founded by David Mitchell and Mark Bainbridge, the business was created as a result of what Mitchell and Bainbridge viewed to be an overly saturated market of content, with businesses nowadays needing to contend with a long list of social media platforms, websites and advertisements in order to be seen.The product works with assets across a huge range of communication channels including packaging, advertising, websites and other digital content. Plus, the clever automations of the DFAI technology are simplifying the process for the end user, meaning it’s far more affordable than previous visual-monitors, and can even be used in real-time, 24 hours a day as users scroll. We were also impressed by the startup’s outstanding list of clients, including Microsoft, Sony and GSK Being a leading innovator attracts plenty of outside investment and Dragonfly AI received £625,000 in a funding round last year. We were also impressed by the startup’s outstanding list of clients, including Microsoft, Sony and GSK, an indication of the opportunities DFAI’s service presents.This startup has it all – the idea, the finance and the clients. We can’t wait to see what they do next with their space in the market. What Does Your Business Need Help With? Project Planning Creating a Website Business Loan Business Bank Account Get Started Startups.co.uk can help your business succeed At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground. Share this post facebook twitter linkedin Tags startups100 Helena Young Senior Writer Helena "Len" Young is from Yorkshire and joined Startups in 2021 from a background in B2B communications. She has also previously written for a popular fintech startup.Included in her topics of interest and expertise are tax legislation, the levelling up agenda, and organisational software including CRM and project management systems. As well as this, she is a big fan of the films of Peter Jackson.