38. Dragonfly AI

Dragonfly AI helps brand and creative teams optimise the effectiveness of visual content across any channel with AI-powered insights

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Founder(s): David Mitchell, Mark Bainbridge
Founded: 2018
Website: dragonflyai.co

Visual, eye-catching images are one of the most important tools in a company’s marketing arsenal. The right, attention-grabbing logo can be enough to get all consumer eyes on you.

Dragonfly AI helps brands to get their content noticed using a combination of neuroscience and AI-powered tools to gain insights into the many ways that customer attentions can be turned.

The clever automations of the DFAI technology are simplifying the process for the end user.

Founded by David Mitchell and Mark Bainbridge, the business was created as a result of what Mitchell and Bainbridge viewed to be an overly saturated market of content, with businesses nowadays needing to contend with a long list of social media platforms, websites and advertisements in order to be seen.

The product works with assets across a huge range of communication channels including packaging, advertising, websites and other digital content. Plus, the clever automations of the DFAI technology are simplifying the process for the end user, meaning it’s far more affordable than previous visual-monitors, and can even be used in real-time, 24 hours a day as users scroll.  

We were also impressed by the startup’s outstanding list of clients, including Microsoft, Sony and GSK

Being a leading innovator attracts plenty of outside investment and Dragonfly AI received £625,000 in a funding round last year. We were also impressed by the startup’s outstanding list of clients, including Microsoft, Sony and GSK, an indication of the opportunities DFAI’s service presents.

This startup has it all – the idea, the finance and the clients. We can’t wait to see what they do next with their space in the market.

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Helena Young Senior Writer

Helena "Len" Young is from Yorkshire and joined Startups in 2021 from a background in B2B communications. She has also previously written for a popular fintech startup.

Included in her topics of interest and expertise are tax legislation, the levelling up agenda, and organisational software including CRM and project management systems. As well as this, she is a big fan of the films of Peter Jackson.

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