1. Multiverse

2021’s number one startup is bringing apprenticeships into the digital age, and making top careers accessible for underrepresented groups

About us

Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. This article was authored by:

Founder: Euan Blair
Founded: 2016
Website: multiverse.io

Traditionally, a university education has been the surest route to success for those hoping to land a job at one of the UK’s top firms. But what if you don’t have access to those opportunities?

Multiverse, our top company of 2021, is hoping to change the way young people can find top jobs..

Founded in 2016 by Euan Blair (son of the former prime minister Tony Blair), Multiverse is creating an alternative to university by bringing apprenticeships into the digital age. In doing so, it hopes to create a diverse group of future leaders, democratising access to top careers for those from underrepresented groups.

But how? Multiverse’s digital platform measures potential beyond academic grades and uses applied learning programmes and matching software to help its diverse pool of 16-24 year old candidates secure apprenticeships in tech, finance, media and law.

Currently, 52% of apprentices placed by Multiverse are from underrepresented ethnic minority backgrounds

Currently, 52% of apprentices placed by Multiverse are from underrepresented ethnic minority backgrounds, and 34% meet at least one indicator of socioeconomic disadvantage.

What’s more, the apprentices themselves are not charged a penny. Instead, Multiverse’s revenue comes from government training funding and recruitment fees – employers pay a flat fee for the Multiverse team to source talented candidates.

Multiverse (then called WhiteHat) came 23rd in the Startups 100 2020, and since then has gone from strength to strength, helping its candidates secure positions at more than 300 firms, including Google, Facebook, Citi, KPMG, and Morgan Stanley. Just this month it secured a $130m (£96.8m) Series C investment round, taking it to a staggering $875m valuation.

Multiverse has helped candidates secure positions at more than 300 firms, including Google, Facebook, Citi, KPMG, and Morgan Stanley.

Now backed by a combined $194m, Multiverse plans to continue its expansion into the US market (where it launched last month) and to grow its presence further in the UK.

It’s a truly disruptive idea, it’s changing lives, and it’s poised to go global – that’s why Multiverse is our top startup of 2021.

What Does Your Business Need Help With?
Startups.co.uk can help your business succeed

At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground.

Henry Williams Content Manager

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.

Back to Top