31. Rap Fame

Rap Fame is helping hip-hop fanatics record, listen, and share their tracks from its innovative in-app recording studio

Founder: Alena Golden, Daniel Patapau, and Dmitry Bogdanovich
Founded: August 2018
Website: rapfame.app

This London-based tech firm has come a long way since its launch in 2018. Having had more than six million user tracks uploaded – garnering the Apple Store’s App of the Day in 163 countries and the title of the number one rap app on Google Play – this company has a lot to offer.

But why is Rap Fame so popular? Put simply, there’s so much depth for customers to explore. Users have a number of recording studio tools and social network profiles to create their music, along with legally verified beats.

There’s a social element to it too – users can make connections, headhunt for crews or join existing ones, or host tournaments. The platform’s popularity also has specific communities in multiple languages, meaning rap lovers anywhere in the world can connect and collaborate with people who share their passion.

So, let’s talk business. Rap Fame is a software-as-a-service revenue model, meaning premium users pay to access various tools, such as additional recording time for tracks or custom-made and legally verified ‘pro’ beats to rap to.

The business has proven its scalability through rapid and sustained growth of its fanbase, the increase in paid subscribers, and the engagement levels of users who, on average, spend more than half an hour every day using the platform.

What’s the future looking like for Rap Fame? Having acquired partnerships with major international brands, such as O2 Telefonica, Huawei, Audiomack, and Signature Tracks, there is a lot of opportunity for growth for this musical app.