39. Sauce Shop

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Updated on 15th December, 2021

Sauce Shop is injecting some spice into the food market with its flavoursome, UK-made condiments – and they’re all sustainably sauced.

Sauce Shop

Founder(s): James and Pamela Digva
Founded: 2016
Website:sauceshop.co

Is there anything more disappointing than ruining a perfectly good meal with a cheap, tasteless sauce? Pam and James Digva would probably say no. The two self-professed foodies founded Sauce Shop in 2014 from their own kitchen, after growing tired of dull, tasteless condiments.

Their range covers everything you’d like to find in a well-equipped kitchen, with ketchups, BBQ sauces, hot sauce and mayonnaise. Sauce Shop’s Nottingham-based production facility is at the centrepiece of the Digvas’ vision, with all their craft sauces and seasonings being made there.

However, from their humble origins, a sauce empire is spreading. The business has grown into a team of 34 chefs and food lovers, with products now being sold at Sainsbury’s, Co-Op, Whole Foods and Amazon. 

After officially becoming the second-fastest growing BBQ sauce brand in grocery last year (who knew that was a thing?), the business is practically spilling off the plate.

But it’s not all red, white and brown – most recently, the brand announced it had gone green, achieving carbon negativity as part of a wider project to reduce the company’s environmental impact.

There’s certainly lots to find appetising about Sauce Shop, so you’d better get your hands on some jars soon – things are only just hotting up for this startup!

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Written By

Helena is Deputy Editor at Startups. She oversees all news and supporting content on Startups, and is also the author of the weekly Startups email newsletter, delivering must-know SME updates straight to their inbox.

From interviewing Wetherspoon’s boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.

With a background in PR and marketing, Helena is particularly passionate about giving early-stage startups a platform to boost their brands. That’s one reason she manages the Startups 100 Index, our annual ranking of new UK businesses.

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