39. Sauce Shop

Sauce Shop is injecting some spice into the food market with its flavoursome, UK-made condiments – and they’re all sustainably sauced.

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Founder(s): James and Pamela Digva
Founded: 2016
Website: sauceshop.co

Is there anything more disappointing than ruining a perfectly good meal with a cheap, tasteless sauce? Pam and James Digva would probably say no. The two self-professed foodies founded Sauce Shop in 2014 from their own kitchen, after growing tired of dull, tasteless condiments.

Their range covers everything you’d like to find in a well-equipped kitchen, with ketchups, BBQ sauces, hot sauce and mayonnaise. Sauce Shop’s Nottingham-based production facility is at the centrepiece of the Digvas’ vision, with all their craft sauces and seasonings being made there.

Sauce Shop’s Nottingham-based production facility is at the centrepiece of the Digvas’ vision

However, from their humble origins, a sauce empire is spreading. The business has grown into a team of 34 chefs and food lovers, with products now being sold at Sainsbury’s, Co-Op, Whole Foods and Amazon. 

After officially becoming the second-fastest growing BBQ sauce brand in grocery last year (who knew that was a thing?), the business is practically spilling off the plate.

The business has grown into a team of 34 chefs and food lovers.

But it’s not all red, white and brown – most recently, the brand announced it had gone green, achieving carbon negativity as part of a wider project to reduce the company’s environmental impact.

There’s certainly lots to find appetising about Sauce Shop, so you’d better get your hands on some jars soon – things are only just hotting up for this startup!

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Helena Young Senior Writer

Helena "Len" Young is from Yorkshire and joined Startups in 2021 from a background in B2B communications. She has also previously written for a popular fintech startup.

Included in her topics of interest and expertise are tax legislation, the levelling up agenda, and organisational software including CRM and project management systems. As well as this, she is a big fan of the films of Peter Jackson.

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