95. Earthly Every business dreads being accused of greenwashing. Using thorough assessment methods, Earthly finds science-backed, climate positive projects for firms to invest in. Helena Young January 9, 2023 3 min read About us Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. Founders: Lorenzo Curci and Oliver BoltonFounded: 2019Website: earthly.orgRecent years have seen the UK take a major attitude change to the climate crisis. 64% of small and medium-sized business owners want to be more sustainable, according to a survey conducted by Lloyds Bank. But worries about greenwashing have left many unsure of how to proceed.“Companies have key concerns including brand reputation, limited expertise in selecting high impact efforts, and difficulty measuring the value of their actions,” Earthly founder Oliver Bolton tells Startups.The Earthly mission is to give small business owners a carbon-offsetting program they can feel confident investing in. By zeroing in on nature-based solutions (NBS) that remove carbon, restore biodiversity, and improve the livelihoods of local communities. Worries about greenwashing have left many unsure of how to proceed Earthly assesses a wide variety of NBS projects across the world using a robust scoring methodology that maps over 64 metrics related to employment, education, equity, health and ecosystem services.So far, Bolton says, funding in nature-based solutions (NBS) has been scarce, with a $530 billion annual gap if the UK hopes to become Net Zero by 2050.By shining a light on verified projects that are bringing true, regional and planetary value, the startup hopes to nip greenwashing in the bud and ensure climate-conscious SMEs put their hard-earned cash into the most valuable, approved projects. Earthly assesses a wide variety of NBS projects across the world We would normally include a list of funding data, recruitment figures, and general company achievements. But while Earthly certainly isn’t lacking here (it’s reportedly earned £3m in funding so far), its ambitions are, shall we say, sky-high.For 2023, the company says it is on track to achieve 750,000+ tonnes CO² removed/avoided via NBS. Having set a mission to remove 1Gt of carbon by 2030, it is currently on track with 17m trees planted, and 37,500 km² of ecosystems protected and restored.We could fill a whole forest with nice things to say about Earthly – if the company didn’t get there first.As the saying doesn’t go, we can see the wood through the trees, and it looks like a bright, ozone-friendly future for Earthly in 2023. Startups 100 2023: List in Full 1 Caura 2 Sensat 3 Hack The Box 4 The Modern Milkman 5 Wild 6 Nourished 7 PolyAI 8 Lottie 9 Beam 10 Flexa 11 Pasta Evangelists 12 Revlifter 13 Peppy 14 OnHand 15 Infogrid 16 Sano Genetics 17 Jubel Beer 18 Birdie 19 AUDIOMOB 20 Element 21 Surreal 22 Vinehealth 23 Toqio 24 Kind Bag 25 The Youth Group 26 Natterhub 27 Tiney 28 Zeus Labs 29 Homethings 30 Power Sheds 31 UniTaskr 32 Human Forest 33 Poplar Studio 34 Volta Audio 35 Zeelo 36 Strolll 37 SlothMove 38 Intelistyle 39 Hausbots 40 The Mothership Group 41 Touchlab 42 TeamSportz 43 Climate X 44 Veremark 45 Pollinate 46 KYC Hub 47 Weavr 48 Sprout.ai 49 Worldr 50 Harper 51 Happity 52 Boundless Activated Snacking 53 SymTerra 54 Grubby 55 Olly's 56 RareCan 57 Drop Bear Beer 58 KinKind 59 Credas 60 Concrete4Change 61 Travel Hands 62 bide planet 63 snuggy 64 YEO Messaging 65 Genie AI 66 Deazy 67 Pitchbooking 68 GiGL 69 PushFar 70 for peat's sake! 71 Sook 72 Tiwani Heritage 73 Legacy of Lives 74 Ambl 75 Pretty Mama 76 Pawprint 77 Class-ify 78 Clever Lili 79 KeyNest 80 Neat Home 81 Vendoir 82 PocDoc 83 CoolMed 84 Mintago 85 Scout 86 Bold Bean Co 87 Further 88 Packfleet 89 WhisperClaims 90 Yonder 91 LOANHOOD 92 Legislate 93 Cauli 94 Jiva.ai 95 Earthly 96 Kiteline Health 97 Gigged.AI 98 Anansi 99 Treepoints 100 Essentialise Workplace Wellbeing See more Startups.co.uk can help your business succeed At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground. What Does Your Business Need Help With? Project Planning Creating a Website Business Loan Marketing Get Started Share this post facebook twitter linkedin Helena Young Lead Writer Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.