91. LOANHOOD LOANHOOD is the new anti-landfill app that’s helping Gen-Z consumers shop second-hand for sustainable styling. Helena Young January 9, 2023 3 min read About us Startups was founded over 20 years ago by a multi-time entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. Sustainability Award Shortlisted Whether in its business operations or its business model, the winning startup will be a sustainability leader that prioritises the health of the planet as part of its company mission. Startups 100: Sustainability Award Founders: Lucy Hall, Jace McSorley and Jen CharonFounded: 2022Website: loanhood.comToday’s Gen Z (consumers born after 1996) shoppers are in a Catch 22. They want to be more eco-friendly, but are surrounded by affordable fast-fashion brands and ever-changing social media trends.So how do they stay in vogue, while at the same time reducing consumption?It’s a problem that LOANHOOD is here to solve. Founders Lucy Hall, Jade McSorely, and Jen Charon spent their careers in the fashion industry and saw first-hand how unsustainable the sector had become. How can Gen Z stay in vogue, while at the same time reducing consumption? Collectively, they decided to use their skills to disrupt, improve and inspire change, and began building LOANHOOD – the go to brand for Gen Z in the super-hot fashion rental space.Run as a social marketplace, London-based LOANHOOD users upload their items to be lent out to renters for a fraction of the retail price. Unlike other used clothing apps, LOANHOOD has also partnered with Hackney Council and universities across the UK to host physical, in-person clothes swaps and encourage its budding community to engage with the circular economy.“Our real partners are our community,” says co-founder Hall, “we are passionate about supporting the next generation of change makers.” Collectively, they decided to use their skills to disrupt, improve and inspire change All three founders can count themselves in that category. At less than a year old, LOANHOOD already boasts a list of accomplishments long enough to hang in a wardrobe.The company has grown 103% since its app debuted in July. Plus, it’s partnered with Graduate Fashion Week and the London College of Fashion to support over 80 emerging designers by giving them a wider audience platform. The app also earned a £5k grant as part of the Lambeth Net Zero program, which it will use to action its sustainability plans for the next 12 months.Much like that old shirt you forgot you bought last Christmas, we’re thrilled to find LOANHOOD in the Startups 100 Index 2023. Download it while stocks last. Startups 100 2023: List in Full 1 Caura 2 Sensat 3 Hack The Box 4 The Modern Milkman 5 Wild 6 Nourished 7 PolyAI 8 Lottie 9 Beam 10 Flexa 11 Pasta Evangelists 12 Revlifter 13 Peppy 14 OnHand 15 Infogrid 16 Sano Genetics 17 Jubel Beer 18 Birdie 19 AUDIOMOB 20 Element 21 Surreal 22 Vinehealth 23 Toqio 24 Kind Bag 25 The Youth Group 26 Natterhub 27 Tiney 28 Zeus Labs 29 Homethings 30 Power Sheds 31 UniTaskr 32 Human Forest 33 Poplar Studio 34 Volta Audio 35 Zeelo 36 Strolll 37 SlothMove 38 Intelistyle 39 Hausbots 40 The Mothership Group 41 Touchlab 42 TeamSportz 43 Climate X 44 Veremark 45 Pollinate 46 KYC Hub 47 Weavr 48 Sprout.ai 49 Worldr 50 Harper 51 Happity 52 Boundless Activated Snacking 53 SymTerra 54 Grubby 55 Olly's 56 RareCan 57 Drop Bear Beer 58 KinKind 59 Credas 60 Concrete4Change 61 Travel Hands 62 bide planet 63 snuggy 64 YEO Messaging 65 Genie AI 66 Deazy 67 Pitchbooking 68 GiGL 69 PushFar 70 for peat's sake! 71 Sook 72 Tiwani Heritage 73 Legacy of Lives 74 Ambl 75 Pretty Mama 76 Pawprint 77 Class-ify 78 Clever Lili 79 KeyNest 80 Neat Home 81 Vendoir 82 PocDoc 83 CoolMed 84 Mintago 85 Scout 86 Bold Bean Co 87 Further 88 Packfleet 89 WhisperClaims 90 Yonder 91 LOANHOOD 92 Legislate 93 Cauli 94 Jiva.ai 95 Earthly 96 Kiteline Health 97 Gigged.AI 98 Anansi 99 Treepoints 100 Essentialise Workplace Wellbeing See more Startups.co.uk can help your business succeed At Startups.co.uk, we're here to help small UK businesses to get started, grow and succeed. As well as rounding up some of the biggest success stories in our annual Startups 100 list, we have resources to help new businesses get off the ground. What Does Your Business Need Help With? Project Planning Creating a Website Business Loan Marketing Get Started Share this post facebook twitter linkedin Helena Young Lead Writer Helena is Lead Writer at Startups. As resident people and premises expert, she's an authority on topics such as business energy, office and coworking spaces, and project management software.With a background in PR and marketing, Helena also manages the Startups 100 Index and is passionate about giving early-stage startups a platform to boost their brands. From interviewing Wetherspoon's boss Tim Martin to spotting data-led working from home trends, her insight has been featured by major trade publications including the ICAEW, and news outlets like the BBC, ITV News, Daily Express, and HuffPost UK.