89. ekko: meet the fintech making your spending eco-friendly The Ekko platform integrates sustainability into everyday financial transactions. About the Startups 100 Now in its 17th year, the Startups 100 is the definitive list of the most promising new UK businesses. There's no fee for entry or for inclusion in our index. The Startups team of new business experts judge all our top 100 entrants in collaboration with specialist industry consultants. See our guide to this year’s hottest new businesses and most exceptional founders in the complete 2025 Startups 100 index. Founder: Oli Cook, Simon Toller, and Manish VaraYear founded: 2019Website: ekko.earthWhile many of us want to be more sustainable, some find it difficult to make a real impact in their daily lives – particularly in a way that is easy and measurable. Businesses also struggle to engage customers on sustainability while meeting profit margins.Ekko is a fintech platform that empowers firms and users to drive environmental impact by integrating sustainability into daily financial transactions, turning payments into a force for good.Ekko’s target audience includes financial institutions, payment providers and consumer-facing businesses that are looking to integrate sustainability into their offerings. It also focuses on environmentally conscious consumers, ESG investors and organisations prioritising green finance and sustainable business practices. The achievement we’re most proud of from the last financial year was successfully launching ekko’s platform and seeing our vision come to life, Unlike competitors, ekko offers a profit-sharing model that allows firms to generate revenue while driving positive environmental change. The platform requires no changes to core infrastructure which enables quick deployment. Its partnerships with environmental organisations also ensure every transaction contributes to verifiable, impactful sustainable efforts.The startup has established key partnerships with leading environmental organisations like RSPB and Prevented Ocean Plastics, as well as payment providers like Returnal, Primis, and Volt. In May 2024, ekko raised $2.5m in venture capital in a round led by Fuel Ventures and supported by Sorven Partners and Mishcon de Reya.“The achievement we’re most proud of from the last financial year was successfully launching ekko’s platform and seeing our vision come to life,” says Cook. “Watching the first wave of consumers compensate for their carbon footprints and contribute to vital environmental projects was an incredibly rewarding moment.”In the next five years, the ekko team is on a mission to become a global leader in sustainable finance, partnering with major financial institutions, payment providers and businesses worldwide to make climate action a standard part of every financial transaction. With ekko, it pays to be more sustainable. The 2025 Startups 100 List in Full 1 Lottie 2 Robin AI 3 Yonder 4 HIVED 5 Gaia 6 Runna 7 Quantum Dice 8 Hoxton Farms 9 MAGIC AI 10 Eolas Medical 11 DRIFT Energy 12 Audiomob 13 Lindus Health 14 FYLD 15 Zero Gravity 16 Vikela 17 ToffeeX 18 Bio&Me 19 Strolll 20 Triple Technologies 21 UNDO Carbon 22 KOMI 23 Untap 24 Novai 25 Omni Pet 26 Sona 27 Fin Sustainable Logistics 28 trumpet 29 Swiipr Technologies 30 Cerbos 31 By Rotation 32 Open Climate Fix 33 Howbout 34 cheqd 35 Seep 36 Oort Energy 37 Walking on Earth 38 Flexa 39 HutanBio 40 Primer 41 Black Seed Ventures 42 Sharesy 43 Made With Intent 44 Userled 45 Zeti 46 Luna Daily 47 Deploy Tech 48 PulpaTronics 49 Metris Energy 50 VoltShare 51 NOQ Group 52 Hormona 53 Unify AI 54 The Seam 55 Siloton 56 SURREAL 57 Valarian Technologies 58 Papaya Technologies 59 PEEQUAL 60 PlantSea 61 Bloom Money 62 Tonic Health 63 Stored. 64 Cult Mia 65 Atlantic Money 66 facia.ai 67 RideTandem 68 Monk 69 STOCKED 70 IMPOSSIBREW 71 Mindgard 72 Grub Club Pets 73 Financielle 74 Outverse 75 Automated Architecture 76 Freja 77 Purple Transform 78 Lumi 79 Storekit 80 Unfabled 81 Asan Wellness 82 Mach42 83 seedata.io 84 Peachies 85 Nugget Savings 86 Enbiosis Biotechnology 87 Swoperz 88 growze 89 ekko 90 Tunic Pay 91 SKIN 92 Cashblack 93 TaskHer 94 XR Therapeutics 95 Alyve 96 UJJI AI 97 Volunteero 98 SuperFi 99 PharmAppy 100 Cogs AI See more Share this post facebook twitter linkedin Tags 2025