63. Stored: transforming physical stores into digital marketplaces before your eyes

Founders: Lee Hart and Danny Howe
Year founded: 2022
Website: joinstored.com 

Creating a business website is hard work and involves many steps, such as choosing a website builder, designing a user-friendly platform, ensuring mobile compatibility and more.

Stored cuts down this process through its unique omnicommerce payments platform – allowing brick-and-mortar businesses to set up online sales quickly without needing a traditional website. But how does it do it?

Well, it all comes down to artificial intelligence. Businesses can quickly set up their inventory and optimise product listings through the use of Stored’s AI features. Businesses can also create direct links for individual products or collections, as well as implement instant payment methods, including Buy Now Pay Later options like Klarna and Afterpay.

But what truly makes Stored stand out is how it’s revolutionising the buyer journey. Today, merchants have two ways of moving customers to the buying point – either through a Point of Sale (POS) system or a standard ecommerce process – making tracking attribution difficult.  

Stored fixes this problem by essentially turning the shopper’s phone into the new buying point. See a pair of shoes you like at a local market? With Stored, you can scan a pair, add your size to your basket, and have it delivered to your door all before you’ve left the stall.

Following its feature in 2024’s Startups 100 Index, Stored has made significant strides in the ecommerce space. Last year, the company achieved a finalist spot for Fintech Startup of the Year at the UK Startup Awards. It has also fostered notable partnerships, including Clover.

Stored anticipates becoming the go-to platform for “phygital” experiences and omnichannel solutions. It also aims to be the instant starting point for any campaign or event-related payment links, while offering banks and IPOs the foundation to build omnichannel strategies.

Stored is carving a niche in ecommerce by simplifying online sales for firms of all sizes. The company’s growth, industry partnerships and innovative approach to “phygital” shopping truly keep it ahead of the curve. We’re thrilled to feature it again in the 2025 Startups 100.