Startups 100 winner Captify hires Silicon Valley’s Glen Ames for international expansion

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  • Henry Williams

British advertising tech (adtech) firm Captify has announced its has hired the former product director of Turn, Yahoo and AOL, Glen Ames, to join its global senior management team and direct its international expansion.

Founded in 2011 by Young Guns Dominic Joseph and Adam Ludwin, Captify uses its own unique technology stack for search retargeting in the European advertising market.

The company had a stellar 2014, topping the Startups 100 list, and won a number of other awards for growth and future potential while achieving 280% year-on-year growth, as well as opening a new German office in Hamburg. Captify has worked with a host of prestigious global names, including American Express, Nokia and Shell.

Ames will join the start-up's London headquarters, working with the existing engineering and international commercial teams to develop its search data-centric products.

With more than 20 years in Silicon Valley and 15 years in product development, Ames will use his experience to develop short and long-term product goals and accelerate innovation.

Captify CEO Joseph commented: “We are very pleased to welcome Ames to the Captify team. He is a well-respected leader within the programmatic sector from his time in Silicon Valley and brings with him expertise that will add a huge amount to both our product itself, but also our international teams.

“We are a tech business running with high volume of simultaneous work streams and it is reassuring to have someone with such extensive real-time advertising experience at the helm in this key area of the business. All of us at Captify are excited to start working with him to propel our value proposition even further over the next 12 months and beyond.”

Ames added: “After helping several leading adtech businesses develop their international products, I look forward to helping one of the industry’s most exciting technology companies achieve global scale.”

Henry Williams

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