People’s Champion finalist 2018: Snaffling Pig

With nine Great Taste Awards under its ever expanding belt, could this indulgent porcine snack be your People’s Champion?

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Start-up name: Snaffling Pig
Founder: Nick Coleman
Started in: November 2014
Based in: Berkshire
Business description: Range of pork scratching products, and subscription boxes

Shortlisted category:

Consumer Business of the Year

The Snaffling Pig story:

A £500 bet was the genesis for this business, formulated while CEO Nick Coleman was playing darts with his dad in a pub.

The idea was simple: to transform the humble pork scratching into an indulgent, luxury snack that was “grounded in a love for the English pub, good times and indulgent snacks”.

And that’s just what it’s done. The Snaffling Pig range includes Marvellous Maple, Hot To Trot Habanero, Salt ‘N’ Vinegar, Mighty Mustard and Perfectly Salted, and has since expanded into beers, ciders, nuts and sauces.

The business has a dizzying number of sales channels including grocery chains such as Tesco, Sainsbury’s, Ocado, Selfridges and Fenwick, and it sells gift jars, packs and hampers in John Lewis, and Debenhams. But Snaffling Pig hasn’t forgotten its spiritual home: products are available in 2,000 pubs and wholesalers across the country.

And of course, it’s made sure to get in on the subscription trend with a pork scratching and beer online subscription offer so consumers can bring a little bit of the pub into the comfort of their home.

With a cool nine Great Taste Awards under its belt, Snaffling Pig now ships over 600 orders a day from its base in Yattendon, Berkshire.

Key to this success is a genuine commitment to its customers.

It’s worked hard to build an online community of fans and advocates and now claims to have more than three times as many followers as all its competitors combined.

Why Snaffling Pig made our shortlist:

Snaffling Pig says that when things go wrong (as they inevitably do), its policy is ‘Fix it plus 1’.

In practice, this involves not just fixing the original problem, but then doing something extra special. This is just one of the reasons this Great Taste Award-winning brand has won a position as a finalist Consumer Business of the Year.

Where to find out more about Snaffling Pig:


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