Top CRM companies
Top CRM companies can offer a range of features to improve your company's operations. Find out more and compare quotes today
Customer relationship management (CRM) is the collective term for the various technologies and practices that companies use to manage and improve relationships with their customers, ultimately fuelling growth.
Companies can reap huge amounts of data from their customers – through phone calls, social media and website visits – data which has the potential to be turned into useful, actionable insights to increase retention and profits; provided they have the necessary means to organise and interpret it.
Different CRM suppliers offer different services and suit different kinds of services. When choosing a supplier, you should make your decision based on a number of factors:
- Is it compatible with your goals?
- Does it integrate with your current software?
- Is it within your budget?
- Is it accessible on any device/ platform?
Leading CRM companies
The leading CRM companies offer your company facilitate the easy organisation and recovery of vast amounts of useful data, alongside task and time management capabilities, the ability to generate quality leads and to discover opportunities for sales.
Choosing a leading CRM supplier enables you to track, make sense of, and capitalise on the wealth of valuable unstructured data created by your customers.
If you operate in a particular sector, you may be able to find a provider that offers a service specific to the needs of that sector, whether it’s manufacturing, retail, or healthcare.
Top 5 CRM software
When searching for a suitable CRM solution for your business the major deciding factors are going to be your budget and the size of your business.
The following are some of the top five CRM software plans you can access, ranging from more pricey and full-featured ones to more affordable options:
The list below includes all of these suppliers, click the name of the supplier to find out more.
Salesforce Lightning Enterprise
Salesforce CRM is one of the world’s most widely used CRM systems, with separate offerings for business-to-business (B2B) and business-to-consumer (B2C) consumers. Starting from £120, Lightning Enterprise is its most popular plan, with multiple sales console apps, enterprise territory management, advanced forecasting, team selling, workflow automation and a multitude of other features.
SugarCRM’s self-proclaimed “best-value” offering is Sugar Enterprise: a full-featured CRM platform for £50 per user, per month. It includes sales automation and forecasting, marketing lead management, support automation, support for mobile, reporting and dashboards, 60 GB of storage, product level quotes, and revenue line item level opportunity tracking forecasting.
With over 25 years in the industry, Maximizer solutions are designed for start-ups and small businesses. Starting from £35 per user per month, it features all sales, marketing and customer service modules, unlimited custom fields, integration with Outlook, Word and Excel, pre-built and customisable dashboards and reports, and the ability to store information in its cloud or on your own servers.
Zoho CRM Enterprise
Zoho CRM’s most popular solution is Enterprise, which offers all the standard CRM features as well as unlimited records, inventory management, territory management, artificial intelligence, custom buttons, blueprint, conditional fields, page layouts, custom modules and multiple currencies. All this for around £27 per month.
Pipedrive’s gold plan costs around £18 per user per month and comes with pipeline management, reminders and notifications, sales reporting and forecasting, more than 80 integrations, more than 5 GB of storage and live chat & email support. The software offers opportunities for customisation, as well as the ability to activate or deactivate features so you only see what you need to.
Top free CRM software
If you’re a relatively small business with a limited budget for CRM, or are not quite ready to invest in a paid for solution, there are many CRM providers that offer comprehensive CRM software for free.
Whilst some offerings impose caps on the allowance of contacts, features and storage before you have to pay, other open source CRM solutions offer unlimited and full-featured CRM software.
The top five free CRM software solutions are:
HubSpot’s offering has no limitations on the number of free users, contacts or storage and provides a range of free support. HubSpot CRM automates a range of tasks, tracks interactions automatically and displays information on one dashboard.
A widely used CRM solution for small businesses, its free version features lead & sales management, task and project management, mass email and custom email templates, custom reports and charts, and accounting integrations. It limits records to 2,500, emails to 10 per day, and custom fields to 2 per record type.
Britix24’s free cloud-based CRM solution allows for 12 users, one administrator and five GB of online storage. It offers lead and contact management, email marketing, sales automation, sales team management, invoicing, sales funnels and reports, and more.
Zurmo is an open source CRM application that is mobile social and gamified (meaning it rewards end users with scores and badges). While it has limited functionality compared to other offerings, it is designed to be easy to use and offers its customers widespread customisability so you can adapt the software to suit the needs of your business.
Another open source CRM that prides itself on ease-of-use, FreeCRM offers a sales pipeline dashboard, marketing automation lead and account tracking and reports accessible on any device. The free version is limited to 100 users, 100,000 contacts and includes no campaigns or technical support.
Compare top CRM companies
Finding the right CRM solution for your business can seem like an overwhelming task but as long as you know what you want to get from your plan and how different solutions align with your goals you can make an informed decision.
CRM providers that offer both free and paid options are good for small businesses that have ambitions to scale, enabling you to try out a particular solution and see if it’s right for your business before committing further.
The information on this page should give you enough information about each type of CRM provider to make an informed decision. For a tailored quote though, you should speak to suppliers today – Startups can help with this process.
To compare top CRM companies today, simply complete the form at the top of this page. The comparison process if free, quick and easy, and it could save your business both time and money.