Shopify pricing 2021: how much does it cost to sell with Shopify?

It might not be the cheapest builder available, but can you really put a price on the depth and quality of Shopify's ecommerce features?

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Shopify has a reputation as the king of ecommerce website builders – and deservedly so. It offers what is perhaps the most expansive range of quality sales features around – but at prices that might make you think twice.

So, is it worth it?

That’s what this page will attempt to answer.

Shopify’s pricing plans range from £20 to £211. When you compare this to Squarespace, for example, whose most expensive plan is £30, you get an idea of the premium Shopify puts on its product.

But there’s more to it than that. We’re going to explain each Shopify pricing plan, break down the Shopify monthly cost, and explore any other costs or fees you might have to pay.

This page is purely focused on Shopify pricing. You can read a full review of the Shopify platform here

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Shopify pricing overview

PlanBasic ShopifyShopifyAdvanced Shopify
Price£20 per month£56 per month£211 per month
Features2 staff accounts
Unlimited products
Free SSL
Abandoned cart recovery
Social sales channel
Discount codes
Gift cards
Professional reports
International domains
International pricing
Advanced report builder
Third-party calculated shipping rates

Shopify has three main pricing plans, ranging in price from around £20 to £211 per month (we say around because the prices have been converted from US dollars).

In our guide to the best ecommerce platforms for small businesses – based on comprehensive user testing – we ranked Shopify third out of seven, thanks to its superb sales features and top notch help and support. It also scored highest for customer satisfaction, with 93% of users saying they would recommend Shopify to a friend.

However, our team of researchers gave Shopify the lowest value for money score of all seven online builders we reviewed.

Shopify pricing plans

 Basic ShopifyShopifyAdvanced Shopify
Cost£20 per month£56 per month£211 per month
Online store
Unlimited products
Staff accounts
24/7 support
Sales channels
Locations
Manual order creation
Discount codes
Free SSL certificate
Abandoned cart recovery
Gift cards
Professional reports
Advanced report builder
Third-party calculated shipping rates

Shopify payments

Fraud analysis
Online credit card rates2.2% + 20p1.9% + 20p1.6% + 20p
In-person credit card rates1.7% + 0p1.6% + 0p1.5%% + 0p
Additional fees using all payment providers other than Shopify Payments2%1%0.5%

Point of sale

Shopify POS Lite
Shopify POS Pro+£63 per month+£63 per month+£63 per month

Global selling

Sell in 133 currencies
Sell in multiple languagesUp to 5Up to 5Up to 5
International domains
International pricing
International pricing (per variant pricing)

Which Shopify plan is right for my business?

Basic Shopify – £20 per month

The Basic Shopify plan is for very small businesses with a low monthly sales volume. It enables you to create and customise an online store, and manage all your products, orders, and customer information. You have a choice of 20 themes, and you can use simple editing tools to tailor your store to your brand.

The Basic plan also gives you access to a blogging engine, as well as finance, behaviour, and marketing reports.

Shopify – £56 per month

The main difference between the Shopify plan and the Basic plan is the former’s much more powerful reporting tools. Professional reports give you granular detail on sales trends, customer behaviour, and even tax.

The Shopify plan also includes the ability to create country-specific domains in order to optimise international SEO, and to customise your product prices for different global regions.

Alongside lower credit card rates and transaction fees, this makes the Shopify plan a great option for growing and international online businesses.

Advanced Shopify – £211 per month

The Advanced Shopify plan’s reporting tools are even more advanced, and its credit card rates and transaction fees are even lower.

Using the custom report builder, you can create unique reports from scratch. For example, you could create a report that tracks sales of products from a paid referral service such as Google Ads, and gather detailed insights on your loyal and at-risk customers.

The Advanced plan also includes third-party calculated shipping rates. This allows you to integrate with a third-party shipping service in order to access up-to-date shopping rates for your customers, and provide them with a variety of shipping options.

Advanced Shopify is best for large online stores with an international presence and a substantial customer base. 


To find out more about Shopify's plans, and to sign up for an account, visit Shopify's pricing page.


Shopify Lite – £9 per month

Not a proper plan as such, Shopify Lite allows you to add products to any website or blog and accept card payments from £6.40 per month.

Shopify Plus – from £1,400 per month 

As it’s aimed solely at large businesses with a high volume of sales, we’re not going to cover Shopify Plus in any detail. With prices starting at £1,400 per month, it’s used by major corporations like Unilever, Sony, and Clarks.

Can you use Shopify for free?

Shopify offers a 14-day free trial on all plans.  It does not, however, have a completely free plan.

During the free trial, you can get your store set up, but you won’t be able to start selling until you sign up for a paid plan. If you don’t choose a paid plan at the end of your free trial, you’ll lose access to your online store.

Sign up for a free Shopify trial here

Shopify costs: billing cycles, ongoing costs, and additional fees

Billing cycles

Shopify’s standard billing cycle is monthly, but like other website builders, you can choose to extend your billing cycle to one, two, or even three years for a lower monthly charge. The longer your commitment, the lower the fees.

 Basic ShopifyShopify Advanced Shopify
Monthly£20 per month£56 per month£211 per month
Anually£18 per month£50 per month£188 per month
Every 2 years£17 per month£45 per month£166 per month
Every 3 years£15 per month£45 per month£155 per month

You have to pay the total billing cycle price at point of purchase. So you’ll pay for a year up front if you choose the annual subscription.

The annual cost of the Shopify plan.

£50 per month x 12 = £600 per year

+

Sales tax

Shopify credit card rates and transaction fees

Shopify charges you a fee to accept credit card payments, though you don’t pay any additional fees to the credit card provider itself.

You’ll also pay a transaction fee if you use a third-party provider to take payments, which covers the charge for Shopify to integrate with the provider. However, you won’t pay any transaction fees if you use Shopify Payments.

Shopify Payments integrates directly with your checkout, allowing your customer to pay without leaving your online store (like they’d have to do with third-party providers). It also enables you to view your payouts in real time.

In short, if you want to save money, there’s no good reason not to use Shopify Payments.

 Basic Shopify ShopifyAdvanced Shopify
Online credit card rates2.2% + 20p1.9% + 20p1.6% + 20p
In-person credit card rates1.7% + 0p1.6% + 0p1.5% + 0p
Additional fees using all payment providers other than Shopify Payments2%1%0.5%

Shopify domain name

Some website builders and ecommerce platforms offer a free domain name for the first year. Shopify doesn’t…

That means you’ll have to buy one, either through Shopify itself, or through a third party domain name supplier.

Find out everything you need to know about buying a domain name here, and check out domain name costs here.

The Shopify App Store

Shopify has a very expansive App Store, which you can use to enhance the functionality of your online shop. Many of the apps and extensions are free, but some require a monthly payment of anything from a few dollars to hundreds of dollars a month.

Saving money on Shopify

As we saw before, the best way to reduce the monthly cost of your Shopify website is to choose a longer billing cycle.

While it’s expensive, if you can afford to pay the larger up-front sum, it’s worth it in the long run. For example, if you’re on the Advanced Shopify plan, and you pay for a three year subscription (£5,582), you’ll save a whopping £2,044 per year in comparison with a monthly subscription.

The other way to save money with Shopify is by using Shopify Payments instead of a third-party payment provider. You won’t pay any transaction fees, and your credit card payment processing fees will be lower than if you use something like Paypal, for example.

How do Shopify’s prices compare to other ecommerce platforms?

Plan for plan, Shopify is pretty expensive when you compare it to the ecommerce offerings of website builders like Wix, Weebly, or Squarespace.

If value is your primary motivation, then we’d recommend Wix – it received the highest value for money score in our ecommerce platform ranking, offering excellent sales features at a very reasonable price. Shopify’s cheapest plan is around £20 per month, while Wix’s most expensive ecommerce plan is only £22 per month.

That said, you’re not going to find the same depth of sales features that you get with Shopify from a non-ecommerce specific builder. And that should definitely be a factor if you have ambitions to become a large global, online selling operation. As you grow, you’ll really need the granular customer insights and international commerce features offered by Shopify.

Shopify ecommerce comparison

Summary

With more than one million customers around the world, Shopify is one of the most widely used and respected ecommerce platforms around.

You might be paying hundreds or thousands of pounds a year, but growing ecommerce businesses will find that the benefits of using Shopify more than make up for the marginal dent in their profit margins.

If you’re a smaller online store, by all means opt for something cheaper. But if you want something that supports you as you scale, Shopify is worth the investment.

Basic ShopifyShopifyAdvanced Shopify
£20 per month£56 per month£211 per month
Small online retailers with a low monthly sales volume Growing and international businesses Globe-spanning businesses with a substantial customer base

Does Shopify sound like the ecommerce platform to you? Find out with a no-obligation 14-day free trial

Shopify pricing and costs: FAQs

Is Shopify expensive?

Yes, it’s pretty expensive compared to most website builders. Then again, its prices are very similar to BigCommerce – its nearest rival, and another ecommerce platform aimed at large, growing online retailers. However, our researchers scored Shopify higher than BigCommerce on most metrics.

Is Shopify affordable for a very small business?

Unless you can afford to spend hundreds or even thousands of pounds a year running your online store, we wouldn’t recommend using Shopify. It's worth noting, however, that you can always migrate your online store later if you want to take advantage of Shopify’s excellent sales features.

Is it more expensive to sell with Shopify than Wix?

You’ll almost certainly be paying more in monthly subscription fees for your Shopify store than for your Wix store.

But in terms of actually selling, things are a bit more complicated.

With Wix Payments, every payment is subjected to a 2.1% + 20p processing fee.

Shopify Payments waives the transaction fee, but you will be charged a credit card processing fee for each transaction. This changes depending on which plan you’re on.

  • Basic Shopify – 2.2% + 20p
  • Shopify – 1.9% 20p
  • Advanced Shopify – 1.6% + 20p

So, if you’re on Shopify or Advanced, you’ll be charged less than Wix for each transaction – which could add up to considerable savings over time.

Henry Williams headshot
Henry Williams Content Manager

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.

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