Shopify pricing 2022: how much does it cost to sell with Shopify?

It might not be the cheapest builder available, but can you really put a price on the depth and quality of Shopify's ecommerce features?

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was co-authored by:

Our independent reviews and recommendations are funded in part by affiliate commissions, at no extra cost to our readers.

Shopify’s pricing plans range from approximately £21 to £220 per month (its pricing plans are charged in US dollars and conversions are correct at the time of writing).

When you compare this to Squarespace, for example, whose most expensive plan is £30, you get an idea of the premium Shopify puts on its product.

For many users, these prices are more than justified. Shopify has a well-earned reputation as the king of ecommerce website builders, and offers perhaps the most expansive range of quality sales features around.

So, is that cost worth it?

That’s what we'll investigate here. We’re going to explain each Shopify pricing plan, break down the Shopify monthly cost, and explore any other costs or fees you might have to pay.

Shopify pricing overview

0 out of 0
Ecommerce Plan
Price
Plan main features

Basic Shopify

Shopify

Advanced

$29 per month (approximately £21)

$79 per month (approximately £58)

$299 per month (approximately £220)

Unlimited products
Abandoned cart recovery
Online credit rates: 2.2% + 20p

Professional reports and analytics
5 staff accounts
Online credit rates: 1.9% + 20p

Advanced reports
Calculated shipping rates
Online credit rates: 1.6% + 20p

(The £ prices above are based on currency conversions that are correct at the time of writing)

Shopify has three main pricing plans, ranging in price from around £21 to £220 per month.

In our guide to the best ecommerce platforms for small businesses – based on comprehensive user testing – we ranked Shopify third out of seven, thanks to its superb sales features and top notch help and support. It also scored highest for customer satisfaction, with 93% of users saying they would recommend Shopify to a friend.

However, our team of researchers gave Shopify the lowest value for money score of all seven online builders we reviewed – partly a reflection of the high prices charged for its advanced plan.

This page is purely focused on Shopify pricing. You can read a full review of the Shopify platform here

Shopify pricing plans

 Basic ShopifyShopifyAdvanced Shopify
Cost£21 per month£58 per month£220 per month
Online store
Unlimited products
Staff accounts
24/7 support
Sales channels
Locations
Manual order creation
Discount codes
Free SSL certificate
Abandoned cart recovery
Gift cards
Professional reports
Advanced report builder
Third-party calculated shipping rates

Shopify payments

Fraud analysis
Online credit card rates2.2% + 20p1.9% + 20p1.6% + 20p
In-person credit card rates1.7% + 0p1.6% + 0p1.5%% + 0p
Additional fees using all payment providers other than Shopify Payments2%1%0.5%

Point of sale

Shopify POS Lite
Shopify POS Pro+£63 per month+£63 per month+£63 per month

Global selling

Sell in 133 currencies
Sell in multiple languagesUp to 5Up to 5Up to 5
International domains
International pricing
International pricing (per variant pricing)

Which Shopify plan is right for my business?

Shopify pricing example

An example of an ecommerce site built using Shopify

Basic Shopify – approximately £21 per month

The Basic Shopify plan is for very small businesses with a low monthly sales volume. It enables you to create and customise an online store, and manage all your products, orders, and customer information. You have a choice of 20 themes, and you can use simple editing tools to tailor your store to your brand.

The Basic plan also gives you access to a blogging engine, as well as finance, behaviour, and marketing reports.

Shopify – approximately £58 per month

The main difference between the Shopify plan and the Basic plan is the former’s much more powerful reporting tools. Professional reports give you granular detail on sales trends, customer behaviour, and even tax.

The Shopify plan also includes the ability to create country-specific domains in order to optimise international SEO, and to customise your product prices for different global regions.

Alongside lower credit card rates and transaction fees, this makes the Shopify plan a great option for growing and international online businesses.

Advanced Shopify – approximately £220 per month

The Advanced Shopify plan’s reporting tools are even more advanced, and its credit card rates and transaction fees are even lower.

Using the custom report builder, you can create unique reports from scratch. For example, you could create a report that tracks sales of products from a paid referral service such as Google Ads, and gather detailed insights on your loyal and at-risk customers.

The Advanced plan also includes third-party calculated shipping rates. This allows you to integrate with a third-party shipping service in order to access up-to-date shopping rates for your customers, and provide them with a variety of shipping options.

Advanced Shopify is best for large online stores with an international presence and a substantial customer base. 

As well as the three main plans discussed above, Shopify also offers Shopify Lite for users that just want to start selling from their existing websites and Shopify Plus for large online businesses with complex needs.

Shopify Lite – approximately £7 per month

Not a proper plan as such, Shopify Lite allows you to add products to any website or blog and accept card payments from around £7 per month.

Shopify Plus – from approximately £1,470 per month 

As it’s aimed solely at large businesses with a high volume of sales, we’re not going to cover Shopify Plus in any detail. With prices starting at £1,400 per month, it’s used by major corporations like Unilever, Sony, and Clarks.

Can you use Shopify for free?

Shopify offers a 14-day free trial on all plans.  It does not, however, have a completely free plan.

During the free trial, you can get your store set up, but you won’t be able to start selling until you sign up for a paid plan. If you don’t choose a paid plan at the end of your free trial, you’ll lose access to your online store.

Sign up for a free Shopify trial here

Shopify costs: billing cycles, ongoing costs, and additional fees

Billing cycles

Shopify’s standard billing cycle is monthly, but like other website builders, you can choose to extend your billing cycle to one, two or even three years for a lower monthly charge. Paying for a year up front will save you 10% on the standard monthly cost, paying for two years will net you a 20% discount, and you'll get a 30% reduction by paying for three years.

 Basic ShopifyShopify Advanced Shopify
Monthly£21 per month£58 per month£220 per month
Anually£19 per month£52 per month£198 per month
Every 2 years£17 per month£46 per month£176 per month
Every 3 years£15 per month£41 per month£154 per month

(All prices are approximate and based on US dollar conversions at the time of writing)

You have to pay the total billing cycle price at point of purchase. So you’ll pay for a year up front if you choose the annual subscription.

The annual cost of the Shopify plan.

£58 per month x 12 = £696 per year

+

Sales tax

Shopify credit card rates and transaction fees

Shopify charges you a fee to accept credit card payments, though you don’t pay any additional fees to the credit card provider itself.

You’ll also pay a transaction fee if you use a third-party provider to take payments, which covers the charge for Shopify to integrate with the provider. However, you won’t pay any transaction fees if you use Shopify Payments.

Shopify Payments integrates directly with your checkout, allowing your customer to pay without leaving your online store (like they’d have to do with third-party providers). It also enables you to view your payouts in real time.

In short, if you want to save money, there’s no good reason not to use Shopify Payments.

 Basic Shopify ShopifyAdvanced Shopify
Online credit card rates2.2% + 20p1.9% + 20p1.6% + 20p
In-person credit card rates1.7% + 0p1.6% + 0p1.5% + 0p
Additional fees using all payment providers other than Shopify Payments2%1%0.5%

Shopify domain name

Some website builders and ecommerce platforms offer a free domain name for the first year.

Shopify doesn’t…

That means you’ll have to buy one, either through Shopify itself, or through a third-party domain name supplier.

The Shopify website has loads more info on buying a domain name.

The Shopify App Store

Shopify has a very expansive App Store, which you can use to enhance the functionality of your online shop. Many of the apps and extensions are free, but some require a monthly payment of anything from a few dollars to hundreds of dollars a month.

Saving money on Shopify

As discussed above, the best way to reduce the monthly cost of your Shopify website is to choose a longer billing cycle (pay more upfront).

While it’s expensive, if you can afford to pay the larger upfront sum, it’s worth it in the long run. For example, if you’re on the Advanced Shopify plan, and you pay for a three year subscription (£5,544), you’ll save a whopping £2,376 per year in comparison with a monthly subscription.

The other way to save money with Shopify is by using Shopify Payments instead of a third-party payment provider such as PayPal. You won’t pay any transaction fees, and your credit card payment processing fees will be lower.

How do Shopify’s prices compare to other ecommerce platforms?

Plan for plan, Shopify is pretty expensive when you compare it to the ecommerce offerings of website builders like Wix, Squarespace or GoDaddy.

If value is your primary motivation, then we’d recommend Wix – it received the highest value for money score in our ecommerce platform rankings, offering excellent sales features at a very reasonable price. Shopify’s cheapest plan costs approximately £21 per month, while Wix’s most expensive ecommerce plan is only £22 per month.

This is a premium product at a premium price but, if you've got big ambitions for your online store, then Shopify could make a huge difference in the long run.

That's because you’re simply not going to find the same depth of sales features that you get with Shopify from a non-ecommerce specific builder. If you do want to become a large global, online selling operation, you’ll really need the granular customer insights and international commerce features offered by Shopify as you grow.

0 out of 0
BEST FOR
Overall Score
Based on our in-depth research and user testing
Pricing
Visit

Wix

Shopify

Squarespace

Square Online

BigCommerce

GoDaddy

All-round ecommerce platform for small businesses

Best range of apps and extensions

Best for ease of use and great design

Best value – start selling for free

Best sales features

Creating a simple online store

4.8
4.6
4.6
4.3
4.2
3.9

£13-£22 per month
£6.50-£11 until 26th of May

$29 – £299 per month

(approximately £21-£220 per month)

£15-£30 per month

Use code “STARTUPS10” to receive a 10% discount on all Squarespace plans

 

£0-£54 per month

£22-£216 per month

£13.99 per month (first term savings available)

Summary

With more than one million customers around the world, Shopify is one of the most widely used and respected ecommerce platforms around.

You might be paying hundreds or thousands of pounds a year, but growing ecommerce businesses will find that the benefits of using Shopify more than make up for the marginal dent in their profit margins.

If you’re a smaller online store, by all means opt for something cheaper. But if you want something that supports you as you scale, Shopify is worth the investment.

Basic ShopifyShopifyAdvanced Shopify
£21 per month£58 per month£220 per month
Small online retailers with a low monthly sales volume Growing and international businesses Globe-spanning businesses with a substantial customer base

Does Shopify sound like the ecommerce platform to you? Find out with a no-obligation 14-day free trial

4.6 out of 5
  • Website features
    4.2
  • Sales features
    4.5
  • Design functionalities
    3.9
  • Value for money
    3.0
  • Help and support
    3.8
  • Ease of use
    3.5

Shopify pricing and costs: FAQs

Frequently Asked Questions
  • Is Shopify expensive?
    Yes, Shopify is pretty expensive compared to most website builders. Then again, its prices are very similar to BigCommerce – its nearest rival, and another dedicated ecommerce platform aimed at large, growing online retailers. However, our researchers scored Shopify higher than BigCommerce on most metrics, so it's our top-rated dedicated ecommerce platform.
  • Is Shopify affordable for a very small business?
    Unless you can afford to spend hundreds or even thousands of pounds a year running your online store, we wouldn’t recommend using Shopify. It's worth noting, however, that you can always migrate your online store later if you want to take advantage of Shopify’s excellent sales features to accelerate the growth of your business once you have an established presence.
  • Is it more expensive to sell with Shopify than Wix?
    You’ll almost certainly be paying more in monthly subscription fees for a Shopify store than for a Wix store. However, things get a bit more complicated when we compare the total cost of actually selling products. Because of the different transaction and processing fees charged, if you're on a Shopify or Advanced Shopify plan, you'll pay lower charges than you would with Wix for each transaction – and this could add up to considerable savings over time.

Startups.co.uk is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps Startups.co.uk to provide free advice and reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

Henry Williams headshot
Henry Williams Content Manager

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.

Back to Top