Shopify pricing 2021: how much does it cost to sell with Shopify? It might not be the cheapest builder available, but can you really put a price on the depth and quality of Shopify's ecommerce features? Henry Williams July 13, 2021 6 min read Our experts Startups was founded over 20 years ago by a serial entrepreneur. Today, our expert team of writers, researchers, and editors work to provide our 4 million readers with useful tips and information, as well as running award-winning campaigns. Our site is governed by the Startups editorial manifesto. This article was co-authored by: Henry Williams Content Manager Robyn Summers-Emler Deputy Editor Shopify has a reputation as the king of ecommerce website builders – and deservedly so. It offers what is perhaps the most expansive range of quality sales features around – but at prices that might make you think twice.So, is it worth it?That’s what this page will attempt to answer.Shopify’s pricing plans range from £20 to £211. When you compare this to Squarespace, for example, whose most expensive plan is £30, you get an idea of the premium Shopify puts on its product.But there’s more to it than that. We’re going to explain each Shopify pricing plan, break down the Shopify monthly cost, and explore any other costs or fees you might have to pay.This page is purely focused on Shopify pricing. You can read a full review of the Shopify platform here. This article will cover: Shopify pricing overview Shopify pricing plans Can I use Shopify for free? Billing cycles, ongoing costs, and additional fees Credit card rates and transaction fees Saving money on Shopify How do Shopify's prices compare to other ecommerce platforms? Free Virtual Ecommerce Conference 14th-15th Sep '21 Don't miss Make It Big, the 100% free, virtually hosted conference for insider industry insight into how to convert ecommerce customers; featuring big names like Mark Cuban, Neil Patel & Ann Handley. Sign up to Make It Big Level up your online selling Shopify pricing overviewPlanBasic ShopifyShopifyAdvanced ShopifyPrice£20 per month£56 per month£211 per monthFeatures2 staff accountsUnlimited productsFree SSLAbandoned cart recoverySocial sales channelDiscount codesGift cardsProfessional reportsInternational domainsInternational pricingAdvanced report builderThird-party calculated shipping ratesShopify has three main pricing plans, ranging in price from around £20 to £211 per month (we say around because the prices have been converted from US dollars).In our guide to the best ecommerce platforms for small businesses – based on comprehensive user testing – we ranked Shopify third out of seven, thanks to its superb sales features and top notch help and support. It also scored highest for customer satisfaction, with 93% of users saying they would recommend Shopify to a friend.However, our team of researchers gave Shopify the lowest value for money score of all seven online builders we reviewed. Shopify pricing plans Basic ShopifyShopifyAdvanced ShopifyCost£20 per month£56 per month£211 per monthOnline store✓✓✓Unlimited products✓✓✓Staff accounts24/7 support✓✓✓Sales channels✓✓✓LocationsManual order creation✓✓✓Discount codes✓✓✓Free SSL certificate✓✓✓Abandoned cart recovery✓✓✓Gift cards✓✓✓Professional reports✗✓✓Advanced report builder✗✗✓Third-party calculated shipping rates✗✗✓Shopify paymentsFraud analysis ✓✓✓Online credit card rates2.2% + 20p1.9% + 20p1.6% + 20pIn-person credit card rates1.7% + 0p1.6% + 0p1.5%% + 0pAdditional fees using all payment providers other than Shopify Payments2%1%0.5%Point of saleShopify POS Lite✓✓✓Shopify POS Pro+£63 per month+£63 per month+£63 per monthGlobal sellingSell in 133 currencies✓✓✓Sell in multiple languagesUp to 5Up to 5Up to 5International domains✗✓✓International pricing✗✓✓International pricing (per variant pricing)✗✗✓Which Shopify plan is right for my business?Basic Shopify – £20 per monthThe Basic Shopify plan is for very small businesses with a low monthly sales volume. It enables you to create and customise an online store, and manage all your products, orders, and customer information. You have a choice of 20 themes, and you can use simple editing tools to tailor your store to your brand.The Basic plan also gives you access to a blogging engine, as well as finance, behaviour, and marketing reports.Shopify – £56 per monthThe main difference between the Shopify plan and the Basic plan is the former’s much more powerful reporting tools. Professional reports give you granular detail on sales trends, customer behaviour, and even tax.The Shopify plan also includes the ability to create country-specific domains in order to optimise international SEO, and to customise your product prices for different global regions.Alongside lower credit card rates and transaction fees, this makes the Shopify plan a great option for growing and international online businesses.Advanced Shopify – £211 per monthThe Advanced Shopify plan’s reporting tools are even more advanced, and its credit card rates and transaction fees are even lower.Using the custom report builder, you can create unique reports from scratch. For example, you could create a report that tracks sales of products from a paid referral service such as Google Ads, and gather detailed insights on your loyal and at-risk customers.The Advanced plan also includes third-party calculated shipping rates. This allows you to integrate with a third-party shipping service in order to access up-to-date shopping rates for your customers, and provide them with a variety of shipping options.Advanced Shopify is best for large online stores with an international presence and a substantial customer base. To find out more about Shopify's plans, and to sign up for an account, visit Shopify's pricing page. Shopify Lite – £9 per monthNot a proper plan as such, Shopify Lite allows you to add products to any website or blog and accept card payments from £6.40 per month.Shopify Plus – from £1,400 per month As it’s aimed solely at large businesses with a high volume of sales, we’re not going to cover Shopify Plus in any detail. With prices starting at £1,400 per month, it’s used by major corporations like Unilever, Sony, and Clarks. Can you use Shopify for free?Shopify offers a 14-day free trial on all plans. It does not, however, have a completely free plan.During the free trial, you can get your store set up, but you won’t be able to start selling until you sign up for a paid plan. If you don’t choose a paid plan at the end of your free trial, you’ll lose access to your online store.Sign up for a free Shopify trial here. Shopify costs: billing cycles, ongoing costs, and additional feesBilling cyclesShopify’s standard billing cycle is monthly, but like other website builders, you can choose to extend your billing cycle to one, two, or even three years for a lower monthly charge. The longer your commitment, the lower the fees. Basic ShopifyShopify Advanced ShopifyMonthly£20 per month£56 per month£211 per monthAnually£18 per month£50 per month£188 per monthEvery 2 years£17 per month£45 per month£166 per monthEvery 3 years£15 per month£45 per month£155 per monthYou have to pay the total billing cycle price at point of purchase. So you’ll pay for a year up front if you choose the annual subscription. The annual cost of the Shopify plan.£50 per month x 12 = £600 per year+Sales tax Shopify credit card rates and transaction feesShopify charges you a fee to accept credit card payments, though you don’t pay any additional fees to the credit card provider itself.You’ll also pay a transaction fee if you use a third-party provider to take payments, which covers the charge for Shopify to integrate with the provider. However, you won’t pay any transaction fees if you use Shopify Payments.Shopify Payments integrates directly with your checkout, allowing your customer to pay without leaving your online store (like they’d have to do with third-party providers). It also enables you to view your payouts in real time.In short, if you want to save money, there’s no good reason not to use Shopify Payments. Basic Shopify ShopifyAdvanced ShopifyOnline credit card rates2.2% + 20p1.9% + 20p1.6% + 20pIn-person credit card rates1.7% + 0p1.6% + 0p1.5% + 0pAdditional fees using all payment providers other than Shopify Payments2%1%0.5%Shopify domain nameSome website builders and ecommerce platforms offer a free domain name for the first year. Shopify doesn’t…That means you’ll have to buy one, either through Shopify itself, or through a third party domain name supplier.Find out everything you need to know about buying a domain name here, and check out domain name costs here.The Shopify App StoreShopify has a very expansive App Store, which you can use to enhance the functionality of your online shop. Many of the apps and extensions are free, but some require a monthly payment of anything from a few dollars to hundreds of dollars a month. Saving money on ShopifyAs we saw before, the best way to reduce the monthly cost of your Shopify website is to choose a longer billing cycle.While it’s expensive, if you can afford to pay the larger up-front sum, it’s worth it in the long run. For example, if you’re on the Advanced Shopify plan, and you pay for a three year subscription (£5,582), you’ll save a whopping £2,044 per year in comparison with a monthly subscription.The other way to save money with Shopify is by using Shopify Payments instead of a third-party payment provider. You won’t pay any transaction fees, and your credit card payment processing fees will be lower than if you use something like Paypal, for example. How do Shopify’s prices compare to other ecommerce platforms?Plan for plan, Shopify is pretty expensive when you compare it to the ecommerce offerings of website builders like Wix, Weebly, or Squarespace.If value is your primary motivation, then we’d recommend Wix – it received the highest value for money score in our ecommerce platform ranking, offering excellent sales features at a very reasonable price. Shopify’s cheapest plan is around £20 per month, while Wix’s most expensive ecommerce plan is only £22 per month.That said, you’re not going to find the same depth of sales features that you get with Shopify from a non-ecommerce specific builder. And that should definitely be a factor if you have ambitions to become a large global, online selling operation. As you grow, you’ll really need the granular customer insights and international commerce features offered by Shopify.SummaryWith more than one million customers around the world, Shopify is one of the most widely used and respected ecommerce platforms around.You might be paying hundreds or thousands of pounds a year, but growing ecommerce businesses will find that the benefits of using Shopify more than make up for the marginal dent in their profit margins.If you’re a smaller online store, by all means opt for something cheaper. But if you want something that supports you as you scale, Shopify is worth the investment.Basic ShopifyShopifyAdvanced Shopify£20 per month£56 per month£211 per monthSmall online retailers with a low monthly sales volume Growing and international businesses Globe-spanning businesses with a substantial customer baseDoes Shopify sound like the ecommerce platform to you? Find out with a no-obligation 14-day free trial. Shopify pricing and costs: FAQsIs Shopify expensive?Yes, it’s pretty expensive compared to most website builders. Then again, its prices are very similar to BigCommerce – its nearest rival, and another ecommerce platform aimed at large, growing online retailers. However, our researchers scored Shopify higher than BigCommerce on most metrics.Is Shopify affordable for a very small business?Unless you can afford to spend hundreds or even thousands of pounds a year running your online store, we wouldn’t recommend using Shopify. It's worth noting, however, that you can always migrate your online store later if you want to take advantage of Shopify’s excellent sales features.Is it more expensive to sell with Shopify than Wix?You’ll almost certainly be paying more in monthly subscription fees for your Shopify store than for your Wix store.But in terms of actually selling, things are a bit more complicated.With Wix Payments, every payment is subjected to a 2.1% + 20p processing fee.Shopify Payments waives the transaction fee, but you will be charged a credit card processing fee for each transaction. This changes depending on which plan you’re on.Basic Shopify – 2.2% + 20pShopify – 1.9% 20pAdvanced Shopify – 1.6% + 20pSo, if you’re on Shopify or Advanced, you’ll be charged less than Wix for each transaction – which could add up to considerable savings over time. Share this post facebook twitter linkedin Tags News and Features Henry Williams Content Manager Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.