The 6 best ecommerce platforms for small businesses in 2021

The best ecommerce platforms will help you grow your retail business, and help more customers find you online - find the right one for you today (and try it for free!)

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was co-authored by:
0 out of 0
Best for
Overall Score
Based on our in-depth research and user testing
Pricing
Visit

All-round ecommerce platform for small businesses

Best range of apps and extensions

Best for ease of use and great design

Best value – start selling for free

Best sales features

Creating a simple online store

4.8
4.6
4.6
4.3
4.2
3.9

£13-£22 per month

£20-£211 per month

£15-£30 per month

Use code “STARTUPS10” to receive a 10% discount on all Squarespace plans

 

£0-£54 per month

£22-£216 per month

£19.99 per month (first term savings available)

Following rigorous testing, we think Wix is the best ecommerce platform for small businesses. It's a great all-rounder, offering fantastic sales and design features for a very affordable price – helped in particular by some regular deals and discounts that keep it ahead of the competition.

Shopify came in second, with its powerful selling tools making it ideal for businesses wanting to grow and scale.

But your website is the face of your store, so it needs to be reflective of your brand, and unique to your sales process. That means picking out the best ecommerce provider requires careful consideration about what features you need – and how much you can afford to spend.

To help you out, we've compiled a list of the top six ecommerce platforms for small businesses. Following extensive user testing, we've scored each one against seven key metrics that you, our small business audience, told us are most important.

As of November 2021, all our ratings and rankings have been updated with brand new research, resulting in some notable improvements to several of our top ecommerce platforms.

Read on for a comprehensive review of each platform.

Wix website builder
Our top pick: Wix

Our research has highlighted Wix as the best all-rounder for small businesses wanting to sell online. Start with a free trial today.

Free Trial Discover what it can do for your online business

Wix eCommerce: Best value for money

Wix Online Store
4.8
Our top ecommerce platform gives you a full arsenal of fantastic features and bags of creative freedom, all for a very affordable price
  • FREE TRIAL 14 day money back guarantee
  • PRICE FROM £13 per month
  • Perfect solution if you want more creative freedom
  • Great additional features that support everything any up and coming merchant needs
Summary When we say Wix really does have it all, we mean it. Its largely improved sales features now support multi-channels including Facebook and other marketplaces. The business basic plan, at only £13 per month, comes equipped with 24/7 customer support, unlimited product showcasing and the option to sell on social channels. If you want further insight into your ecommerce business and control of where you can sell, the £22 per month Business VIP plan comes with customised reports, marketplace selling capabilities and priority customer care. However, despite the product priding itself on its ease of use, a rather steep learning curve is required, particularly when navigating set "ecom" functionalities.
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According to our user testing, Wix is the best ecommerce platform for small businesses, taking top spot for its features, design flexibility, and help and support.

With more than 70 different ecommerce templates to choose from, which can be customised to your heart’s content, you can create a unique online shop that’s perfectly tailored to your brand. However, choose your template carefully, because you can’t change it once your website is live.

It’s easy to add features, and unlike other providers, you can edit text and add products within the storefront, so you’re never editing blind. On the go? Not a problem. The Wix mobile app allows you to make amendments to your website from anywhere.

And while it might not be an ecommerce-specific platform – like BigCommerce and Shopify – thanks to its extensive App Market, it offers all the sales functionality you could ever need. This includes multiple payment options, secure checkout, and abandoned cart recovery.

As of May 2019, Wix has introduced some of the best analytics tools on the market. This gives you the power to optimise your store and make effective business decisions, based on everything from site visits and store revenue to top products and average order figures.

And in June 2020, Wix expanded its ecommerce offering with even more useful tools and features including Ascend, a complete CRM and marketing product suite, and a web development solution that allows you to build and deploy applications quickly and efficiently.

It's also enhanced its order fulfilment and management solution. It's now much easier to track and manage orders, print shipping labels, and notify suppliers and manufacturers when you receive and order.

In our latest round of research, Wix has improved in a few notable areas – most importantly in its sales capabilities. Our researchers increased its sales features score from a decent 4/5 to an excellent 4.5/5, putting it just behind ecommerce-first platform Shopify for this category. Wix has also increased its ease of use score from just 3.6 to an admirable 4, making it even easier for you to use Wix to create a fantastic online store.

Wix eCommerce pricing

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Price
Features

Business Basic

Business Unlimited

Business VIP

£13 per month

£17 per month

£22 per month

Unlimited products
Secure online payments
Plans and recurring payments
Abandoned cart recovery

Subscriptions
Multiple currencies
Advanced shipping
Sell on social channels
1,000 product reviews

Dropship unlimited products
Loyalty programme
3,000 product reviews

Wix pros

  • All about the brand – build and convey your brand message with complete creative control
  • Super easy to use, with no restrictions on where you can place website elements

Wix cons

  • You may have to spend more on third party apps as you scale
  • It’s not possible to change your template once your website is live

What the users said

“It just looks really professional, even after adding a couple of buttons on to the homepage. It's very clean, and you can easily identify where things are and how it would appear [on your website] once published.”

Shopify: Best for sales-specific features

Shopify
4.6
Shopify’s superb features and extensive app market give ambitious ecommerce businesses everything they need to scale rapidly.
  • FREE TRIAL 14-day free trial
  • PRICE FROM £20 per month
  • Preempts and predicts what a merchant might need next in all aspects of creating a website
  • Best range of apps and extensions
Summary Shopify is perfect for users looking for that all in one online store solution. Its ability to predict what a merchant will need next when creating a website is a brilliant feature, and its countless apps give you complete control over your business, enabling you to grow through diverse multi channel integration options and automated SMS and email marketing. It is definitely better suited to store owners with complex, larger inventories and because there are fewer built in features, using the platform can get expensive compared to other feature-filled competitors like Squarespace and Wix.
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Our most round of research and testing resulted in the popular Shopify ecommerce platform receiving a highly credible overall score of 4.6.

And when it came to the ever-important customer score – in other words, the proportion of users that would be highly likely to recommend a platform to a friend – Shopify has held onto its position as our top provider for this metric with an even more impressive 4.7/5.

While our researchers found that creating an online shop with other ecommerce builders could be overwhelming – a result of “complex terminology and confusing interfaces” – Shopify’s user interface was described as “clean and refreshingly intuitive”, making it easy to get the results you want.

What's more, you are able to change template after your site has gone live, but you will have to reformat your entire store.

Let's not forget that Shopify is a dedicated ecommerce solution for successful online selling. The platform offers excellent online store features – including integration with Amazon, so you can manage all your products from one place –  as well as a huge range of essential tools to support scaling businesses in its large app store, that allows your to customise your online store with whatever features you may need.

But it’s also the go-to if you specialise in drop shipping (where you sell goods you don’t personally stock), or if you sell online but also have a bricks-and-mortar shop (thanks to the range of store locator apps on offer).

Shopify also fares well in the all-important realm of SEO. It's miles ahead of the likes of Squarespace, and it’s easy to prep your ecommerce site to rank well with Google.

Shopify's scores have remained pretty steady in our latest research. It's held onto its position as second ecommerce platform, though BigCommerce has just edged ahead of it for sales features.

Competitively priced, easy-to-use, and with a bevy of great sales features, Shopify is an excellent option for ambitious, growing businesses. You can also trial the platform for free for 14 days.

Shopify pricing

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Price
Plan main features

Basic Shopify

Shopify

Advanced

£20 per month

£53 per month

£199 per month

Unlimited products
Abandoned cart recovery
Online credit rates: 2.2% + 20p

Professional reports and analytics
5 staff accounts
Online credit rates: 1.9% + 20p

Advanced report
Calculated shipping rates
Online credit rates: 1.6% + 20p

Shopify pros

  • Multi-channel integration allows you to sell via multiple social media platforms
  • Offers the most sales features of any builder, and really supports users with the most difficult tasks such as shipping and accountancy
  • Real customisable features

Shopify cons

  • Transaction fees imposed by Shopify if you don't use its payment gateways
  • Limited Trial Period with restrictive design flexibility
  • Pick your template wisely, as you will need to reformat your entire site should you decide to switch themes once your website has gone live

What the users said

“It doesn't pretend that building an online store is simple. For ecommerce, you have to be professional and know lots of inventory things, prices and variants. I like with Shopify that it's just all out there, ready to fill it in, and you can run a real business if you want and if you are up to it.”

Squarespace: Best for creative control

Squarespace Online Store
4.6
It might not have the best sales features, but Squarespace’s excellent editing tools make it quick and easy to get your online store up and running.
  • FREE TRIAL 14-day free trial
  • PRICE FROM £13 per month Use code "STARTUPS10" to receive a 10% discount on all Squarespace plans
  • Ideal platform for digital sales ie online events
  • Our highest scorer for ease of use
  • Use code "STARTUPS10" to receive a 10% discount on all Squarespace plans
Summary Squarespace's ecommerce offering has plenty of great selling points to keep its users happy. There have been huge UX improvements since we last tested the platform, moving from 3.4 to a 4.2 ease of use score. The ecommerce platform has also greatly improved its app store and customer support. Although it's the ideal platform for digital sales (where stock is not directly needed) it falls short when it comes to stock monitoring capabilities. It also has very limited ecommerce templates compared to other competitors like Wix, despite both providers charging the same monthly price of £13 per month on a standard plan.
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Like Wix, Squarespace is a website builder first and foremost. But it more than rivals the ecommerce-specific platforms when it comes to creating a professional online shop.

Squarespace is now our joint top ranked platform for design flexibility (alongside BigCommerce). It offers a range of beautiful, stylish, themed templates for nearly every single industry we evaluated – and, unlike Wix, you can change your theme whenever you want. It even has a checkout style editor, so you can make sure your checkout page matches your site’s aesthetic.

The editing interface itself is clean and easy to navigate, and our testers praised the creative freedom allowed. However, they found that the user experience could be challenging for beginners.

Squarespace’s sales features are decent, though they haven't improved as much as rival Wix. You can add an unlimited number of products to your site, and monitor your success with stock management and revenue reports. Customers get a great experience too, with the ability to create an account, as well as save payment methods, shipping addresses, and shopping carts.

And alongside Wix, it’s now our joint second best value ecommerce platform. You'll struggle to find a more design-focused ecommerce solution, with a genuine focus on its users’ needs, for such a great price. Check out Squarespace’s pricing plans here.

Squarespace pricing

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Price
Plan main features

Squarespace Business

Basic Commerce

Advanced Commerce

£15 per month

£20 per month

£30 per month

Fully integrated ecommerce
3% transaction fee
Sell unlimited products

No commerce transaction fees
Point of sale integration
Customer accounts

Abandoned cart recovery
Powerful ecommerce analytics
Advanced shipping

Squarespace pros

  • Lost of depth and quality to its website features
  • Best designed templates which make your products do all the talking
  • Best value for money (feature vs price) of any builder

Squarespace cons

  • The hardest of the non-ecommerce-specific builders to use
  • Supports the fewest number of payment options
  • Manual tax calculations

What the user said

“Its templates look incredibly professional and there was enough of a range, with Squarespace providing a description of the features each particular template had already embedded. It was really useful to base your decision on the features you wished to incorporate into your store.”

Square Online: Best for selling for free

Square Online
4.3
The best platform to use if you want to start selling for free
  • Free plan Yes
  • Price from £0 per month
  • Start selling for free
  • Excellent analytics
  • Supports dozens of payment types
Summary Square Online is the only website builder that allows you to start selling products without upgrading to a paid plan. You’ll still have to pay a 1.9% transaction fee for every payment processed, but you won’t find a more cost-effective way of getting an online store up and running anywhere else. It’s a great way to get to grips with things before you upgrade to one of Square's premium plans, which start from £9/month.
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Square Online (previously Square Online Store) is unique in this ranking of the best ecommerce platforms for small businesses in that it’s the only one that allows you to start selling products without signing up for a premium plan.

*But that doesn’t exactly mean you can sell for free, as it is also the only platform that does NOT allow you to waive the transaction fee, imposing a 2.5% + 30p charge for every payment processed. That's why, according to our researchers, it's held onto its position as the best value ecommerce platform on the market.

But what's it like to create an online store with this ecommerce site builder?

Well, for what it is, Square Online is pretty solid. There are no real limitations on how many products you can feature, or on the type of product – be it physical, digital, donation, event, service, or even to sell as a restaurant.

And stock and inventory can be configured any way you wish, with decent analytics and reporting tools available even on a free plan.

For best results, we’d recommend using Square Online in conjunction with other Square products such as its payment system. Read a review of Square POS and the Square card reader here.

On the design front, Square Online scores quite low, as there’s no choice of templates and the only changes you can make are to things like font and colours. That said, the basic online store design it offers is very clean and follows user experience best practice.

Overall, then, a neat, easy, and affordable online shop builder that’s partnered with an industry-leading payment system.

Square Online pricing

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Price
Features

Free

Professional

Performance

Premium

£0 per month

£9 per month

£19 per month

£54 per month

Start selling online
Sell on Instagram and Facebook
SEO tools
Sync with Square POS

Custom domain
No Square ads
Customised font uploads
Password-protected pages

Professional features
Accept PayPal
Abandoned basket
Advanced reporting
Product reviews

Lowest transaction fees (1.75%)
Performance features

Square Online pros

  • You can actually start selling without signing up for a premium plan
  • Supports plenty of payment types
  • Allows you to access granular analytics and reporting even without a premium plan

Square Online cons

  • No templates or theme options
  • You can’t waiver the 2.5% transaction fee

Wondering about the Weebly ecommerce platform?

You might be asking “Why is the Weebly ecommerce builder not featured on this list?”, and we'd understand! But it's because Weebly's ecommerce solutions are now offered by Square Online.

BigCommerce: Best for multi-channel selling

BigCommerce
4.2
  • Free trial 15-day
  • Price from £22 per month
  • Quality in-built sales features
  • Excellent SEO support
  • Great for scaling businesses
Summary BigCommerce is the big budget option for small businesses with big ambitions. Its plans range from £21.83/month to £218.60/month. Quite pricey, but for that you’re getting access to the most extensive range of high-quality, in-built sales features on the market. The costlier the plan, the more advanced the functionality, of course – you also increase your sales allowance. This ranges from an upper limit of $50,000 on the Standard plan to a maximum of $400,000 on the Pro plan. And if your sales are likely to be higher than that, BigCommerce offers custom enterprise solutions. Just get in touch with its sales team to find out more.
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BigCommerce does what it says on the tin. With the most expansive range of sales features of any platform we reviewed, and multiple languages and currencies supported, this should be your go to ecommerce platform if you’re an ambitious, growing business.

And, unlike rival Shopify, most of its ecommerce features are in-built (rather than from third parties), which means they’re generally of a much higher quality. That's why, in our latest round of rating and ranking, BigCommerce has overtaken Shopify as the platform with the best sales features.

The feature most highly praised by our researchers was multi-channel retailing, which allows you to manage all your listings from one location. BigCommerce supports Facebook, Instagram, and Pinterest ‘inhouse’, and you can add a ‘buy’ button to blogs, social media posts, and marketing emails. Amazon and eBay are only available if your store’s default currency is set to dollars.

However, with this complexity comes challenges. Some of our testers found the editing interface quite tricky to use, and struggled with jargony terminology. The reins are a bit tighter when it comes to creative control as well, wth restrictive design options that force you to rely on templates (though you’re allowed to change your template at any time).

It's important to note that for a limited time only, BigCommerce is offering a 3-month free trial for any Standard, Plus, or Pro plan. This is intended to help businesses sell more online during the uncertain times of financial downturn for many businesses due to the Covid-19 pandemic.

Do you want your online shop to grow twice as fast as the industry average? According to research from Ipsos, BigCommerce stores grow by 28% year over year, compared to an average of 14% for those created with other leading providers.

BigCommerce offers a good range of plans, increasing from £24/month to £242/month, so you can definitely find one that meets your unique needs. And, if you can't, BigCommerce also offers excellent custom pricing solutions for businesses with more unique needs. Click on the links below to find out more.

It’s not for everyone, but scaling ecommerce businesses should look no further than BigCommerce.

BigCommerce pricing

0 out of 0
Price
Plan main features

Standard Plan

Plus Plan

Pro Plan

Enterprise Plan

£22 per month

£59 per month

£223 per month

Custom

Coupons and discounts
Reporting tools
Multi-channel selling

Customer groups and segmentation
Abandoned cart recovery
Stores credit card details

Google customer reviews
Product filtering
Custom product filtering

Express routing, priority support, and customer success management
API (application programming interface) support
Custom sales limit

BigCommerce pros

  • Fantastic SEO guidance
  • Offers more features than any other website builder. It really does provide everything you need to be successful
  • International Hero – 12 languages offered, which will convert any BigCommerce-specific template related text. Managing currencies and selling in multiple currencies at one time is easy and widely supported

BigCommerce cons 

  • Some product testers felt the editing interface was a little challenging to navigate and understand. The terminology used wasn’t user-friendly for non-tech savvy users
  • The only builder not to have a mobile app to allow you to sell/manage your store on the go
  • Restrictive design control that requires users to rely on templates, features, and functionality

What the users said

“They really do think about all the extra features to make your users’ shopping experience that much more personal and enjoyable. Bigcommerce really supports this, and makes sure you as the merchant are aware of these little extra add-ons by making it easy to tick a box and incorporate a feature. Then they do the rest.”

GoDaddy: Best for ease of use

GoDaddy
3.9
A simple way to build an online store.
  • Free trial Yes
  • Price from £19.99
  • Easy to use
  • Simple pricing
  • Fairly good value
Summary It lacks sophisticated sales and design features, but GoDaddy is still one of the easiest ways to create an online store. It just has one ecommerce plan, for the reasonable price of £19.99 per month.
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GoDaddy is an entry-level website builder that makes starting your own ecommerce site a breeze, even if you’re not technically inclined.

Our researchers rated GoDaddy the easiest ecommerce platform to use, with an accessible, helpful editor, and an Artificial Design Intelligence (ADI) function that saves time and makes your online store look professionally-made.

However, this very same ADI also severely limits your creative control. This isn't a problem if you just want to get up and running with a great looking online shop, but it's less appealing if you’re after something a little more unique.

At just £19.99 all-in, we like GoDaddy’s transparent fees. With other providers like Wix, BigCommerce and Shopify, you might need to upgrade your starting plan, depending on your needs. That said, GoDaddy doesn’t have the rich range of features offered by rival platforms.

However, it does have excellent on-hand SEO support. And with 93% of all internet activity starting from a search, you’ll have a tough job shifting sales if people can’t find you online.

GoDaddy Online Store is ultra-easy to get to grips with, even for complete beginners. It’s also one of the cheapest ecommerce website builders, and promises real business growth (not just a pretty shop front).

GoDaddy Pricing

0 out of 0
Price
Plan main features

Ecommerce

£19.99 per month

Product listings
Flexible payments
Flexible shipping options
Discount and promotional features

GoDaddy pros

  • Fastest and easiest for creating an online store thanks to its ADI function
  • Restore Hero prevents errors or mistakes from causing you any added stress by allowing you to create five backup versions
  • No surprise fees

GoDaddy cons 

  • Limited creative control, since the ADI function takes the majority of this away from its users
  • Lacks depth and quality in the features offered (but supports the basics to get you going)

What the users said

“If you need to get online and need to sell products, it can be quite overwhelming, and you’ve still got to do all the product management. GoDaddy do something incredibly well – they take one of those areas away from you and actually, from a design point of view, do it really, really well.”

Our methodology: How do we choose the best ecommerce website builder for small business?

As we said in the introduction, each platform has been put through rigorous user testing, and ranked on the six key factors that matter to you most.

By gaining an understanding of the factors we used to determine our list, you can decide to what extent each matters for your online store.

Customer score

Our customer score is based on four areas of investigation:

  • User experience (UX) – how user responsive the builder is to edit
  • Likely to recommend – how likely would a user be to recommend the platform to a friend
  • Brand awareness – an assessment of popularity based on keyword research

Design functionalities

This factor is based on five areas of investigation:

  • Templates/themes the variety of templates on offer, and the number of industries represented
  • Flexibility of design – whether the builder is capable of amending or switching templates once the site has been published
  • Brand, UX and design – is the site modern and sleek? is the website editor accessible and easy to use? Are the templates unique and aesthetically pleasing?
  • Mobile editor – the builder's ability to automatically reformat changes from desktop to mobile, and vice versa
  • Aesthetical abilities – an exploration into the additional aesthetic capabilities within the website builder image editor

Help and support

Help and support is based on four areas of investigation:

  • Restore options – whether a website builder offers the option to restore your website
  • Customer support – the assisted services provided by the website builder, and any services which fall under the umbrella of ‘help’
  • Help features vs pricing plan – the help and support features on offer per pricing plan (are there certain restrictions imposed?)
  • Knowledge centre – analysis of the the search term responses provided within the builder's knowledge centre

Sales features

Based on 13 areas of investigation:

  • Security
  • Multi channel integration
  • Sales types
  • Payment options
  • Transaction fee
  • Inventory
  • Mobile app
  • Checkout and order status
  • Abandoned cart recovery
  • Big data
  • Shipping options
  • Accounting options
  • Promotion and discount codes

Value for money

Based on three areas of investigation:

  • Features vs price – combination of the average pricing plan score and quality of feature score
  • Free trial – whether the builder offers a free trial or free plan
  • Average pricing plan – average cost of a builder’s plan based on value, including tax

Website features

Based on eight areas of investigation:

  • Quality of website features – whether the website builder offers certain website specific features; broken down into design, builder, business tools, additional, and tech based categories
  • Internationalisation – how diverse builders are for internationalisation support/scalability
  • App/widget integration – whether the builder provides users with an app market, and how easy it is to use
  • Domain and email address – whether you can create an email address through the website builder, as well as explore the implementation of a domain and the cost incurred
  • Storage space – how much storage space is offered per pricing plan
  • SEO – how the builder assists customers with best SEO practices
  • Blogging – whether the website builder offers the ability to create a blog, and how scalable this is/what blogging specific features are available
  • Marketing – whether the builder offers any form of marketing assistance (email subscriptions/shout outs)

Best ecommerce platforms: Final verdict

Hopefully, one of the six ecommerce website builders above is jumping out at you as the best choice for your online shop.

If you’re after a great all rounder, then Wix – our top ranked ecommerce platform for small businesses – has everything you need for a great price.

I you want a dedicated ecommerce platform that allows full optimisation of your online store with a full arsenal of top-quality sales features – and that gives your online venture endless opportunity to scale and grow – look no further than Shopify.

If you’re looking for maximum creative control, then Squarespace is probably the online shop builder for you.

When it comes to the best ecommerce platform, there's no one-size-fits-all approach. It all depends on what your business model is, and what you're looking for.

If you’re not absolutely sure which one is the right choice for your business, why not try out their free trial or free versions?

With Wix, you just sign up and get a money back guarantee on your subscription if, for any reason, you change your mind. Squarespace, BigCommerce, GoDaddy, and Shopify all offer free trials.

Whichever you choose, happy selling!


Best ecommerce platforms FAQs

Here, we answer some of the common queries about ecommerce platforms.

1. What is an ecommerce platform?

An ecommerce platform is a software solution that enables you to turn your ordinary website into an online shop. Amazon and eBay are both examples of third party ecommerce sites, but many small businesses like to take the lead and build their own ecommerce website using an ecommerce platform.

In doing this, you can give your online store a personal (or branded) touch, your products won’t be rubbing shoulders with competitors', and your customers will easily be able to check out when they find your site online.

2. What are the pros and cons of a hosted ecommerce platform?

The above providers all examples of hosted ecommerce platforms. They're sites that take the pain out of creating your own online store by providing the code and server you need to run your ecommerce site for a small monthly fee.

The alternative would be to build the website yourself (if you're a tech whizz), or hire a website developer (which usually costs more than small businesses would like to spend).

Here are the main differences between the two options:

Benefits of hosted platforms

  • No hosting or server nightmares – Not using a hosted ecommerce solution means you're faced with the headache of having to find your own server and hosting platform for your website
  • Cut costs – There's no comparing the small monthly costs of hosted website builders (usually between £6 and £30) with the stacks of cash you'll pay to get a professional to build (and constantly update) your online shop
  • Extra security – Hosted platforms offer trusted servers and security updates that will take care of most online risks for you
  • The sky's the limit (when you can scale) – Whether you're growing your business or just experiencing some traffic spikes around Black Friday, you want a large platform that can roll with the punches, and the flexibility to upgrade with a few clicks
  • Features galore – Hosted platforms are jam-packed with the latest features for your ecommerce site (with a custom ecommerce site, you may be the last to hear)

Limitations with hosted platforms

  • More limited customisation – most ecommerce platforms like Wix and Shopify let you customise your online store. But if you happen to have your heart set on a completely novel feature, you could be waiting years for someone to create it
  • Less breaking the mould – if you have a really unique and disruptive business model, it's probably best to build your own site
  • You need good customer support – not having your very own developer could mean waiting in a phone queue for help. GoDaddy offers 24/7 phone support, but not all builders do

3. Do I need a hosted ecommerce platform?

To decide whether a hosted ecommerce platform is for you, just ask yourself these three questions:

  • Are you selling different types of products? – are you just trying to shift your first book, or do you have a mini-business selling different dog t-shirts?
  • Are your sales needs simple? – is it just a click-and-pay job you need, or would you like to grow your business with marketing and SEO support?
  • Is your business international? – if you'll be shipping abroad, you may want different languages, as well as local and international delivery options.

Did you answer “yes” to any of these questions? Then it looks like you're ready for a killer ecommerce platform. Good luck, and enjoy!

Henry Williams headshot
Henry Williams Content Manager

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also acted as project lead on many of our industry-renowned annual indexes, including Startups 100 and Business Ideas, and created a number of the site’s popular how to guides.

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