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Wix Pricing 2021: Find a Wix pricing plan for your business

How much will it cost you to make a decent business website with Wix? We’ve crunched the numbers to find out

Our experts

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality.

This article was co-authored by:

Wix is one of the most popular website builders on the market, offering a range of pricing plans to cover the needs of everyone from sole traders to multinational ecommerce operations.

It’s good value as well: premium website plans without Wix branding start from just £6 per month, and ecommerce plans start from £13 per month.

This article will break down Wix’s various pricing plans, flag up any additional or hidden costs you need to be aware of, and show you how Wix’s prices compare to the competition (spoiler: they compare favourably).



Wix website plan costs

Combo
£6 per month
  • Custom domain
  • Remove Wix ads
  • Free SSL certificate
Unlimited
£8.50 per month
  • Unlimited bandwidth
  • 10GB storage
  • 1 hour of video
VIP
£18 per month
  • 35GB storage
  • 5 hours of video
  • Priority customer care

The table below gives you a full breakdown of the features and allowances available on each of Wix’s three Website pricing plans, as well as it's basic Connect Domain option, which isn't a full plan.

On Combo, Unlimited, and VIP, you can use one of Wix’s 500 templates to build and launch a professional-looking website that’s free from Wix branding.

However, none of these plans include ecommerce functionality. If you want to launch an online store, you’ll have to choose one of the Wix eCommerce plans. More on those below.

 Connect Domain*ComboUnlimitedVIP
Cost£3 per month£6 per month£8.50 per month£18 per month
Custom domain
Free domain for a year
Remove Wix ads
Free SSL Certificate
Bandwidth1GB2GBUnlimitedUnlimited
Storage space500MB3GB10GB35GB
Video hours30 minutes1 hour5 hours
£75 Ad voucher
Site Booster App (Free for 1 year)
Visitor Analytics App (Free for 1 year)
Professional logo
Social media logo files
Customer care24/7 customer care24/7 customer care24/7 customer carePriority customer care

Wix website pricing plans – which one is best for you?

Connect domain – £3 per month

This isn’t really a plan as such – it just allows you to change the free Wix URL (username.wixsite.com/siteaddress) to your own domain name. Like the free version of Wix, it still imposes severe limitations on what you can do with the platform. You’re still obliged to accept Wix branded ads on your site, and you only get 1GB of bandwidth and 500MB of storage.

Combo – £6 per month

A step up from Connect Domain, but still fairly limited, Combo is a great first step for those who are new to website building. You can create a fully customised website with no Wix ads, and use your own custom domain.

Unlimited – £8.50 per month

Aimed at freelancers and entrepreneurs, Unlimited is Wix’s most popular plan.

As well as everything you get with Combo, it gives you unlimited bandwidth, and a generous 10GB of storage. You can also upload one hour of video content to your website.

VIP – £18 per month

The VIP plan is a serious ramp up from Unlimited, and has been designed to support growing businesses. It includes everything from the previous plans, as well as first priority support, and professional logo and social media logo files (when purchasing a yearly subscription or higher).

You also get much bigger allowances, with unlimited bandwidth and 20GB of storage, and you can upload up to 2 hours of video content.


Read more: Find out why Wix is our number one website builder in this in-depth review 


Wix eCommerce pricing

Business Basic
£13 per month
  • Accept online payments
  • Customer accounts
  • Unlimited products
Business Unlimited
£16 per month
  • Subscriptions
  • Multiple currencies
  • Automated sales tax
Business VIP
£22 per month
  • Customised reports
  • Unlimited dropshipping
  • Loyalty programmes

If you want to sell through your Wix website, you’ll need to choose one of its three ecommerce plans.

All three ecommerce plans include pretty much everything you’re getting with a premium Website package, as well as a bounty of features to help you make your online store a success. This includes customer accounts, social channel selling, and abandoned cart recovery.

We ranked Wix first in our list of the best ecommerce platforms for small businesses, so you know you’re in good hands with a Wix online store.

It’ll be good value, too: Wix eCommerce plans range in price from just £13 per month to £22 per month. By comparison, our second ranked ecommerce platform, Squarespace, charges from £15 – £30 per month for its ecommerce plans.

The above just covers the costs of Wix eCommerce plans. But be sure to check out our in-depth review of Wix eCommerce as well. 

 Business BasicBusiness UnlimitedBusiness VIP
Cost£13 per month£16 per month£22 per month
Secure online payments
Pans and recurring payments
Customer accounts
Custom domain
Free domain for 1 year
Remove Wix ads
BandwidthUnlimitedUnlimitedUnlimited
Storage space20GB35GB50GB
Video hours5 hours10 hoursUnlimited
£75 ad voucher
Customised reports
Customer care24/7 customer care24/7 customer care24/7 customer care
Unlimited products
Abandoned cart recovery
Subscriptions
Multiple currencies
Automated sales tax100 transactions per month500 transactions per month
Advanced shipping
Sell on social channels
Sell on marketplaces
Dropshipping ModalystUp to 250 productsUnlimited products
Product review by KudoBuzz1,000 reviews3,000 reviews
Loyalty programme by Smile.io

Wix eCommerce pricing plans – which one is best for you?

Business Basic – £13 per month

Great for small businesses that want to get started selling online, the Business Basic plan allows you to accept payments, and gives you access to a variety of premium sales features. You'll also get 20GB of storage space, and unlimited bandwidth.

Business Unlimited – £16 per month

Designed for growing businesses that want to take their online store to the next level, Business Unlimited gives you more of everything: more features, more storage, and more allowances. Additional features include subscriptions, multiple currencies, customer reviews, automated sales tax, and advanced shipping.

Business VIP – £22 per month

Granting you access to the full suite of Wix Premium business features, Business VIP is for ambitious businesses that need to be prepared to seize any opportunity. With first priority support, up to 50GB storage, and unlimited dropshipping, you’ll have everything you need to make your online store a success.


Wix free plan and free trial

It’s true – Wix has a free plan, which you can use to build and launch a website without spending a penny. It doesn’t require any card details, and there’s no obligation to ever upgrade to a premium plan.

However, while we think it’s a great way to sample all that Wix has to offer, we’d recommend moving on to a free plan as soon as possible.

That’s because the free plan severely limits what you can do with your business website, and forces you to feature Wix branded ads and use a Wix branded URL.

Additionally, on the free plan:

  • You’ll have limited customer support
  • You can’t sell online
  • Your storage and bandwidth are limited to just 500MB
  • You won’t have access to Google Analytics

Wix free trial

Alternatively, you can take advantage of Wix’s 14-day free trial to sample any premium plan. 

The free trial allows you to build and launch your site, and use any of the features available on your chosen plan except for accepting payments. After that, you’ll either have to start paying, or lose access to your website.

You can start your free trial with Wix here.


Wix costs: billing cycles, ongoing costs, and additional fees

As well as which plan you choose, there are a number of other factors that could affect the overall cost of your Wix website.

Billing cycles

Wix offers its customers a range of billing cycles. You can choose to pay every month, yearly, for two years, or three years up front, depending on how long you want to commit to your Wix subscription for. The longer the commitment, the cheaper the plan.

Like all Website builders, the advertised prices are for a yearly subscription, and require you to pay in full at the time of purchase. However, you can choose whichever billing cycle suits your business best at checkout. Once you’ve paid for your subscription, you can’t then change your billing cycle until it’s run its course.

For example, if you choose the Unlimited plan, for each billing cycle option, you’d pay:

  • Monthly: £11 per month
  • Yearly: £8.50 per month (save £30)
  • Two years: £8 per month (save £72)
  • Three years: £7 per month (save £144)

The displayed price also excludes VAT. Web builders are subjected to the standard UK VAT rate of 20%.

So, for an annual subscription on the Unlimited plan, you’d pay:

£8.50 per month x 12 = £102.00
+
VAT at 20% (£20.40)
= £122.40

Wix Payments and transaction fees

Wix has its very own payment solution, the appropriately named Wix Payments.

Wix Payments is easy to set up, and allows you to accept credit and debit cards, iDeal, and Pay Now by Klarna.

All payments taken through Wix Payments are subjected to a 2.1% + 20p transaction fee.

In the UK, the minimum charge amount is £1.

Alternatively, Wix allows you to accept payments from a range of other payment providers. Every payment provider charges a different processing fee.

Wix domain name renewal

It’s pretty much standard practice in the industry to offer a free domain name for the first year of your website builder plan, which then renews at the standard rate.

The cost will entirely depend on your chosen domain name extension, the number of years you select, whether or not you choose to add privacy protection, and local tax or VAT laws.

Find out everything you need to know about domain name costs in this guide.

Wix add-ons and extras

The Wix app market offers more than 250 apps and business tools that you can use to enhance the functionality of your website. Some are free, while some cost money.

Available apps include Quickbooks, Mailchimp, Google Ads, HubSpot, and more. You can  check out the full range on the Wix app store.


Wix cost comparison

Wix prices are pretty reasonable. In fact, it’s significantly cheaper than our other four top ranked website builders, with an annual cost of £72 for its most basic plan.

The table below compares the annual cost of each provider’s starter plan, excluding VAT.

Wix vs competitors annual costs (exc. VAT)

Wix price comparison

It’s difficult to make an exact comparison between providers, as the features and allowances offered on each plan vary enormously. However, having put Wix and its rivals through vigorous user testing, our researchers ranked Wix as the third best for value for money, just behind Weebly and Jimdo.


In summation

Wix is both one of the best and one of the best value website builders on the market. 

Premium Wix website plan prices start for a very reasonable £6 per month, and you can start selling with a Wix online store from just £13 per month.

Just remember that the advertised prices are for a yearly subscription and exclude VAT, and that your domain name will renew at the regular rate after the first year.

The free plan is a great way to get a taste for Wix, but we’d recommend upgrading to a premium plan as soon as possible if you want to see what Wix really has to offer. Remember, there’s a 14-day free trial for all premium plans. You can try any of them out, and cancel if it doesn’t seem like the right fit for your business.

Why not sign up for a free trial with Wix today


Wix pricing FAQs

Is Wix an expensive web builder?

Wix is actually one of the most affordable website builders available, with premium website plans starting from just £6/month and ecommerce plans starting from £13/month. There are cheaper website builders on the market, but for what you get for your money with a Wix plan, we think it represents great value.

Which Wix plan offers the best value for money?

If you’re just looking to build a website with no ecommerce functionality, Unlimited, which is Wix’s most popular website plan, offers excellent value for money. For £8.50 per month, you can build and launch a professional-looking business website. You also get unlimited bandwidth, 10GB of storage, and 24/7 customer care.

Is Wix more expensive than Squarespace?

No. Every Wix plan is cheaper than its equivalent Squarespace plan. But Squarespace is still an excellent website builder thanks to its superbly-designed templates.

Can the Wix web builder be free?

Wix does offer a free plan, but it imposes strict limitations on what you can do with your website, and forces you to host Wix-branded ads, as well as use a Wix domain name.

Can I try a Wix Premium Plan for free?

Yes, you can. Wix offers a 14-day free trial, which allows you to sample the full range of features on any premium plan except for taking payments. You can get started with the free trial here.

Is a Wix premium plan worth it?

A Wix premium plan is a great investment for any small business owner looking to create an online presence. It’s affordable, easy to use, and offers plenty of essential features.


Henry Williams
Henry Williams

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.